4 Steps for Positive ROI on your SEO Program | Seer Interactive
Four steps to realize a positive ROI faster on your SEO program We have all been told “SEO isn’t a sprint, it’s a marathon,” but not all marathons are completed…
Getting Your PMP Process with Study Template | Seer Interactive
Over the past 2 years, Seer made a concerted effort to invest in project management -- building out a team and suite of tools to operate efficiently and drive t…
The Pattern of Privacy in Digital Marketing & Advertising
Learn How We Got Here Understand the Pattern of Privacy & Align with Stakeholders Educate yourself & your team on why this shift is happening now, and w…
Types of TikTok Ads & How to Use Them
Why Advertise on TikTok? Since TikTok is so new, and there's such a limited amount of information out there about it -- many marketers feel unsure about adverti…
The Seer YouTube Video Marketing Guide
From music videos to cooking tutorials to yoga and more, YouTube has a video and channel for nearly every interest. The platform offers an easily-accessible way…
Best Practices for SEO-Friendly FAQ Pages | Seer Interactive
Even if you feel the content on your site is complete and thorough, frequently asked question (FAQ) pages can help fill in the gaps that are missing or provide …
A Marketer's Guide to Google Analytics 360
GA vs GA 360 Standard (Free) In 2005, Google launched Google Analytics (GA), a free solution to our analytics problems – setting the foundation for digital repo…
Digital Marketing During Times of Crisis
Building the Capacity to Survive in a New Reality Our world turned upside down recently — forcing companies across the globe to adapt and revise. Armed with dat…
Google Analytics 360: Get a Bird’s Eye View with Rollup Reporting
What is Roll-Up Reporting in GA 360? Roll-Up reporting combines data from multiple Google Analytics properties and lets you view them in a single one.
How to Integrate Google Analytics 360 & Salesforce Marketing Cloud
While many digital marketers are familiar with closing the loop between GA 360 + Salesforce Sales Cloud by now - some still aren’t aware of the Google Analytics…
Google Analytics 360 Integrations Guide
Although all of Google’s solution products are good on their own, they become even better when paired together with the premium version of Google Analytics - An…
Introduction to Search Ads 360 and Display & Video 360
What are Search Ads 360 and Display & Video 360? After Google rebranded its suite of DoubleClick digital marketing products, this has been a common point of…
A Perfect Pair: Analytics 360 & Optimize 360
Why Use a Marketing Testing Tool? For a refresher on the marketing testing tool, Google Optimize 360, and its capabilities compared to the free version Google O…
The Benefits of Using Google Analytics 360 vs Google Analytics
"Sophisticated marketers who deploy a complete marketing analytics stack are 39% more likely to see improvement in the overall performance of their marketing pr…