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How to Optimize Your Website for Both Human and AI Visitors
Seer’s Framework for Human + Machine Design Testing Six months ago, our Generative Engine Optimization (GEO) team and our Conversion Rate Optimization (CRO) tea…
What If the Best GEO Strategy Is the One You Stopped Investing In?
TL;DR Of 37 digital signals tested against ChatGPT visibility for 62 brands, only five held up in more than one industry, and domain authority led them all. The…
GEO Experiment: How AI highlighted the 1 bad review we got in 24 years
TL;DR One 2018 review copied across sites like Clutch led AI to say Seer has “high account manager turnover,” though Seer’s real team retention is 79.2%. The ph…
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Where Organic Search & AI Traffic Behave the Same — and Where They Diverge. A Study of 2 years of Blog Data.
Brands investing in how-to and explainer content in 2026 are building for search engines that answer questions, not refer traffic. I analyzed 247 blog posts and…
This is the AI prompt you need to track and aren't
TL;DR Most AI tracking covers unbranded prompts, but real buyers often name brands: in one Seer client study, up to 44% of prompts included a brand. Prompts lik…
What Is Generative Engine Optimization (GEO) & How Does It Impact SEO?
This post was originally published in August 2024 and refreshed in February 2026. TL;DR Generative engine optimization (GEO) is the work of making your brand vi…
AI Visibility is a Vanity Metric, here's how to tell your boss
Post written Jan 29 2026 TL;DR AI visibility on its own is a vanity metric, because answers change by prompt and person, and no AI platform reports rankings or …
How LLMs Amplify Brand Misconceptions & How to Address Them With GEO
TL;DR AI answers claimed Seer had “high account manager turnover” 67 times in three months, but Seer’s actual team retention rate is 79.2%. The claim traced to …
The 3 New KPIs for AI Search: How to Measure Brand Performance in the Age of LLMs
TL;DR The three AI search KPIs Seer recommends brands track are AI Signal Rate, Answer Accuracy Rate, and AI-Influenced Conversion Rate: be seen, believed, and …
Study: How do stadium sponsorships impact localized AI visibility?
There are plenty of studies exploring how digital metrics influence AI visibility, but what about traditional marketing campaigns and investments?
AI Optimization Test: Footers are back like 2003
After dropping my Nudie Jeans vs Banana Republic examples of AI rewarding high quality companies vs spammy tactics - I decided to go all in on optimizing with s…
Perplexity, Stealth AI Crawling, and the Impacts on GEO and Log File Analysis
AI Tools Are Quietly Skipping Your Robots.txt and Firewall Rules Perplexity AI has been observed using stealth crawling techniques: rotating IPs and ASNs, spoof…