Study: AI Declined to Answer Prompts About Our Brand 31% of the Time (But Got Our Info Mostly Right When It Answered)
TL;DR We realized AI platforms were relaying an inaccurate narrative about Seer Interactive, so we ran a full analysis to find out what else they were saying — …
Our Early View of ChatGPT Ads: 5 Initial Observations - Updated July 28, 2026
When we first published this on July 15, we were working from three days of ChatGPT ads data. Revisiting the data this week, our main takeaways haven't changed,…
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The Proof: ChatGPT 5.5's fanout patterns reveal the importance of brand
If you've been looking at the whole "do I have to do listicles" thing and throwing up in your mouth a little, this post is for you.
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Stop Chasing AI Rankings Before You Fix How LLMs See Your Brand
The counterintuitive truth about AI visibility: Most brands are trying to win elections before voters know their name.
