THE SIGNAL - OCTOBER 2026 AI

AI AMA with Wil Reynolds and Alisa Scharf

Thursday, October 29th @ 12pm ET

 

Join Wil and Alisa for a discussion on the KPIs they recommend measuring these days.

Want a sneak peek? Check out Wil thoughts and Alisa's MAICON presentation ahead of time. 

Have a question you want covered this month? Submit it here. 

 

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Wil and Alisa's Latest Thoughts

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Re-imagining AI Visibility KPIs in a Query Fan Out world

Wil, take me right to the KPI for long term sustainable GEO visibility!!

Ai
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SaaS Marketers - Promote your Claude & Codex connectors & win in AI search

Claude and I had a 12,000 word back and forth on how to use Cloudflare and GA4 data to answer a hard question. If you were a SaaS marketer what would you do wit…

Ai
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Google Is Not Going to Stop Ranking Your Claude-Assisted Content

TL;DR Claude’s watermark only flags that Claude was “likely involved,” so it can’t tell a fully AI-drafted piece from a human draft Claude lightly edited It’s a…

Ai / Llm
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How we built an agentic loop to improve every skill in our company, instantly

TL;DR I reviewed our traffic-decline-analysis skill's and found four real problems: a traffic number from the wrong source, a real drop mislabeled "stable," no …

Inside Seer / Ai / Ai Lab
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About the Speakers
Alisa-Scharf-Headshot

Alisa Scharf

Chief AI & Innovation Officer

Alisa Scharf has with over a decade helping Seer clients and teams navigate the biggest shifts in digital marketing. She's a regular conference speaker on AI-driven search and the value of operationalizing AI within organizations.  

Wil calling out-1

Wil Reynolds

Co-CEO

Wil has over 15 years of experience doing and talking about digital marketing. He loves to speak at conferences about the future of search. He also enjoys sharing his ideas and marketing insights with his 42K LinkedIn followers.  

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The Signal - October 2026

Wil and Alisa's Latest Thoughts

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On-Demand: Wil Reynolds on Zero Click Marketing Podcast

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