THE SIGNAL - OCTOBER 2026 AI

AI AMA with Wil Reynolds and Alisa Scharf

Thursday, October 29th @ 12pm ET

 

Join Wil and Alisa for a discussion on the KPIs they recommend measuring these days.

Want a sneak peek? Check out Wil thoughts and Alisa's MAICON presentation ahead of time. 

Have a question you want covered this month? Submit it here. 

 

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Wil and Alisa's Latest Thoughts

    1.  

27 GEO RFP questions you should be asking in 2026

We looked back at hundreds of sales calls about GEO and looked for the questions people are asking, the pressures they are under, and decided to write up the qu…

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How an intern 10x'ed impressions with 1 AI experiment

TL;DR: Bryan Gunawan, an intern in Seer's AI Optimization Academy, made 5 targeted changes to an existing Seer blog post and took it from under 100 impressions …

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Alisa-Scharf-Headshot

Alisa Scharf

Chief AI & Innovation Officer

Alisa Scharf has with over a decade helping Seer clients and teams navigate the biggest shifts in digital marketing. She's a regular conference speaker on AI-driven search and the value of operationalizing AI within organizations.  

Wil calling out-1

Wil Reynolds

Co-CEO

Wil has over 15 years of experience doing and talking about digital marketing. He loves to speak at conferences about the future of search. He also enjoys sharing his ideas and marketing insights with his 42K LinkedIn followers.  

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