THE SIGNAL - NOVEMBER 2026 AI

AI AMA with Alisa Scharf

Thursday, November 19th @ 12pm ET

 

An hour of open Q&A with Seer’s Chief AI & Innovation Officer, Alisa Scharf. Ask about AI search, measuring LLM visibility, rolling AI out across your team, or whatever’s keeping you up at night.

 

Got a question already? Submit it here and get it to the top of the list.

 

 Save your spot!
Register for The Signal below.
 

 

Alisa's Latest Thoughts

    1.  

Google Is Not Going to Stop Ranking Your Claude-Assisted Content

TL;DR Claude’s watermark only flags that Claude was “likely involved,” so it can’t tell a fully AI-drafted piece from a human draft Claude lightly edited It’s a…

Ai / Llm
Read more →

Stop Chasing AI Rankings Before You Fix How LLMs See Your Brand

The counterintuitive truth about AI visibility: Most brands are trying to win elections before voters know their name.

Ai / Llm / Geo
Read more →

Finance Industry Giants Can No Longer Rely on Authority: Here's How Clarity of Content Is Becoming the New Competitive Edge

TL;DR For ChatGPT overdraft-fee prompts, Wells Fargo’s clear page earned 77% of citations, while Bank of America’s 23-page PDF earned none despite ranking #1. I…

Banking & Finance / Ai Study
Read more →

Meet Our AI-Powered Consultant Keeping Client Account Tasks on Track

One year ago, we had a big problem: we’d let an increasing amount of basic account management responsibilities slip. Emails that were received but not acknowled…

Ai
Read more →
Alisa-Scharf-Headshot

Alisa Scharf

Chief AI & Innovation Officer

Alisa Scharf has spent over a decade helping Seer clients and teams navigate the biggest shifts in digital marketing. She's a regular conference speaker on AI-driven search and the value of operationalizing AI within organizations.

Get insights like this in your inbox

AI-era marketing strategy, tools, and tactics. No fluff.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

More Events

Catch up on past sessions or register for what's next.

Upcoming: The Signal - November

Alisa's Latest Thoughts

Events & Webinars / Upcoming / The Signal
Read more →

On-Demand: Alisa Scharf on Semrush Practitioner Series

Alisa Scharf, Seer's Chief AI Officer, recently shared why brands should be wary of treating AI search as a performance channel in a webinar hosted by Semrush. …

Events & Webinars / On-demand
Read more →

On-Demand: The Signal - October 2026

October 2026 Insights and Action Items AMA with Wil and Alisa As always, we ended with open Q+A. Have a question you want us to cover next month? Q: What guidan…

Events & Webinars / On-demand / The Signal
Read more →