THE SIGNAL - SEPTEMBER 2026 AI

AI AMA with Alisa Scharf

Thurdsay, September 10th @ 12pm ET

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Thursday, September 10 @ 12pm ET
 

 

Alisa and Nick's Latest Thoughts

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Study of 800K AI Responses: How Review Profiles Shape Brand Presence in AI Search

Does having a brand presence on third-party review sites impact your visibility in AI search?

Ai / Ai Study
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Gemini's Citation Usage Decreased by 23pp - The Dark Algorithm Updates of AI Search

What if there was a Google algorithm shift that you didn’t even know about?

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Alisa-Scharf-Headshot

Alisa Scharf

Chief AI & Innovation Officer

Alisa Scharf has with over a decade helping Seer clients and teams navigate the biggest shifts in digital marketing. She's a regular conference speaker on AI-driven search and the value of operationalizing AI within organizations.  

nick-haigler

Nick Haigler

R&D Lead, AI and Innovation

Nick Haigler is a R&D Lead at Seer Interactive and a member of the AI Council, where he leads GEO-related projects and research shaping Seer’s approach to AI-driven search. With enterprise experience spanning SaaS, finance, healthcare, and eCommerce, Nick develops analysis-driven strategies that drive ROI and brand growth. 

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