My GEO Strategy & Consulting Tool is open sourced
This GEO consulting tool is built for strategists who struggle, like me, to articulate what tactics we have to deploy in GEO against what expectations should be…
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Can a prompt undo years brand building? Our AI interview tests say yes
TL;DR: We interviewed 28 people across almost 100 tasks, having them use AI to solve a product selection problem, and we ask them what brands people intend to b…
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The Proof: ChatGPT 5.5's fanout patterns reveal the importance of brand
If you've been looking at the whole "do I have to do listicles" thing and throwing up in your mouth a little, this post is for you.
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Selecting the right prompts for AIO / GEO tracking could use a human touch
The Stats We compared the earliest UX reports we did against the most recent one we did, the data is messy, but here is what we're seeing in terms of how people…
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