Study: Content Recency's Impact on AI Visibility in 2026
Does recency still matter in AI search? How much?
The New Analytics Blind Spot: AI Traffic & AI Agents That Shop Without Visiting Your Site
This blog was originally published on March 3, 2025 and updated on July 22, 2026. Is That "Web Visitor" an Agent or a Human? Back in January 2025, OpenAI’s Oper…
How an intern 10x'ed impressions with 1 AI experiment
TL;DR: Bryan Gunawan, an intern in Seer's AI Optimization Academy, made 5 targeted changes to an existing Seer blog post and took it from under 100 impressions …
Why The Best Strategy for Creator Ads Focuses on Testing and Speed
TL; DR Brands investing in creator ads may not be taking the right actions to see their desired results The industry is focused on helping brands find the right…
Our Early View of ChatGPT Ads: 5 Initial Observations
When we first published this on July 15, we were working from three days of ChatGPT ads data. Revisiting the data this week, our main takeaways haven't changed,…
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The Case of the Missing Click: What Zero-Click Search Actually Means for Paid Strategy
Who doesn’t love a good mystery? I've been thinking about the conundrum that is zero-click search a lot lately, partly because of Rand Fishkin's recent study sh…
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How to Use AI to Enhance Client Relationships (Without Losing Your Competitive Edge)
This blog was originally published on December 4, 2023 and was updated on July 10, 2026.
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Is Your Brand Considering a Reddit Strategy for AI Visibility? Here’s What to Do.
Brands have heard that Reddit matters for AI visibility. Many of them are adopting the mindset of “we need to be on Reddit” without thinking the strategy throug…
New to Working With a Marketing Agency in the Age of AI? Here's What to Expect.
This blog was originally published on February 24, 2023 and was updated on July 7, 2026. So, You Decided to Hire a Marketing Agency Maybe it’s your first time, …