Almost Half of Professionals Name Brands in AI Prompts: Findings from Our User Study + What It Means for You
We know AI is changing the way professionals search and work. We don’t always know exactly how AI is changing these activities, but our tracking data, hypothese…
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Gemini's Citation Usage Decreased by 23pp - The Dark Algorithm Updates of AI Search
What if there was a Google algorithm shift that you didn’t even know about?
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Finance Industry Giants Can No Longer Rely on Authority: Here's How Clarity of Content Is Becoming the New Competitive Edge
In a recent usability study our UX team completed with Outset.ai we found that users are most comfortable with tasks throughout the research and consideration p…
What If the Best GEO Strategy Is the One You Stopped Investing In?
Everyone in marketing is talking about AI visibility right now. Every agency deck, every conference keynote, every LinkedIn post is telling you to "optimize for…
The Analytics Infrastructure Shift Happening Now: How Conversational Analytics Is Reshaping Marketing Intelligence
Marketing analytics has always been a game of incomplete information. We've never had the full picture. We just got comfortable pretending we did.
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The True Cost of Conversational Analytics: A Guide to Implementing a Phased Approach
Conversational analytics is having its moment. With Google's Analytics MCP (Model Context Protocol), connecting your GA4 data to AI companions like Claude, Chat…
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Meet Our AI-Powered Consultant Keeping Client Account Tasks on Track
One year ago, we had a big problem: we’d let an increasing amount of basic account management responsibilities slip. Emails that were received but not acknowled…
GEO Experiment: How AI highlighted the 1 bad review we got in 24 years
How this GEO experiment came to be Nick Haigler alerted me to a review that was showing up on a ton on the branded prompts he was tracking for Seer. So I went i…
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LLM Ghost Citations: Why Your Content Is Working and Your Brand Isn't
You are probably funding your competitors’ recommendations without realizing it.
9 Tips To Optimize Your Google Shopping Feed
A simple product listing is not enough for brand visibility anymore. In 2026, with Performance Max, AI, and smart bidding deciding who sees what, your product f…