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the latest articles and studies
AI Can Do More for Project Management Than Note-Taking: 4 Ways to Level-Up Your Usage
TL;DR AI is more than just a summary or synthesis tool for project managers, and the best PMs will use it to become a better strategic partner PMs can use AI to…
AI Visibility Is Lying to You: There’s No One-Size-Fits-All AI Search KPI
TL;DR Everyone measuring AI search is defaulting to the same KPIs, but there is no one-size-fits-all AI search KPI New research shows 54% of AI search categorie…
Study: AI Declined to Answer Prompts About Our Brand 31% of the Time (But Got Our Info Mostly Right When It Answered)
TL;DR We realized AI platforms were relaying an inaccurate narrative about Seer Interactive, so we ran a full analysis to find out what else they were saying — …
How we built an agentic loop to improve every skill in our company, instantly
TL;DR I reviewed our traffic-decline-analysis skill's and found four real problems: a traffic number from the wrong source, a real drop mislabeled "stable," no …
What Is AI Saying About Your Brand? Develop a Brand Canon and Find Out.
TL;DR Brands are measuring AI visibility without tracking if the perception of their brand is even accurate We recommend building a brand canon, which tracks fa…
27 GEO RFP questions you should be asking in 2026
We looked back at hundreds of sales calls about GEO and looked for the questions people are asking, the pressures they are under, and decided to write up the qu…
Do LLMs Respect robots.txt? Where robots.txt Can and Can't Block AI
You’ve probably noindex-ed pages you don’t want showing up in search. It’s a solid practice for product variants or paid destination pages, and it works for Goo…
Our Early View of ChatGPT Ads: 5 Initial Observations - Updated July 28, 2026
When we first published this on July 15, we were working from three days of ChatGPT ads data. Revisiting the data this week, our main takeaways haven't changed,…
Study: Content Recency's Impact on AI Visibility in 2026
Does recency still matter in AI search? How much?