AI AMA with Alisa Scharf and Nick Haigler

Wednesday, August 12th @ 12pm ET

Join us for another episode The Signal: A straightforward curation of AI need-to-knows (plus open Q&A).

Our goal is for you to leave the session with a clear list of action items.

ICYMI, here are last month's action items:

1. ChatGPT Ads: Run the prompts that matter to your brand in a free ChatGPT account and see whose ad shows up.

2. Branded Query Fan Out: Pick 3 priority prompts, run them through SE Ranking’s query fan out tool, assess ChatGPT’s association of the prompts with your brand (and your competitors’ brands).

3. Measuring GEO: What metric do you wish you could measure? Come back next month with your idea for new measurement KPIs - starting with the next metric.

Missed the July session? Check out the on-demand recording.

Get caught up

Wednesday, August 12 @ 12pm ET

Alisa and Nick's Latest Thoughts

Our Early View of ChatGPT Ads: 5 Initial Observations

When we first published this on July 15, we were working from three days of ChatGPT ads data. Revisiting the data this week, our main takeaways haven't changed,…

Ai / Chatgpt

The Proof: ChatGPT 5.5's fanout patterns reveal the importance of brand

If you've been looking at the whole "do I have to do listicles" thing and throwing up in your mouth a little, this post is for you.

Ai / Geo

Stop Chasing AI Rankings Before You Fix How LLMs See Your Brand

The counterintuitive truth about AI visibility: Most brands are trying to win elections before voters know their name.

Ai / Llm / Geo

Study of 800K AI Responses: How Review Profiles Shape Brand Presence in AI Search

Does having a brand presence on third-party review sites impact your visibility in AI search?

Ai / Ai Study

About the Speakers

Alisa Scharf

Chief AI & Innovation Officer

Alisa Scharf has with over a decade helping Seer clients and teams navigate the biggest shifts in digital marketing. She's a regular conference speaker on AI-driven search and the value of operationalizing AI within organizations.

Nick Haigler

R&D Lead, AI and Innovation

Nick Haigler is a R&D Lead at Seer Interactive and a member of the AI Council, where he leads GEO-related projects and research shaping Seer’s approach to AI-driven search. With enterprise experience spanning SaaS, finance, healthcare, and eCommerce, Nick develops analysis-driven strategies that drive ROI and brand growth.

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