THE SIGNAL - AUGUST 2026 AI

AI AMA with Wil Reynolds and Alisa Scharf

Wednesday, August 12th @ 12pm ET

 

Join us for another episode The Signal: Wil and Alisa's straightforward curation of AI need-to-knows (plus open Q&A).

Our goal is for you to leave the session with a clear list of action items.   

ICYMI, here are last month's action items: 

1. ChatGPT Ads: Run the prompts that matter to your brand in a free ChatGPT account and see whose ad shows up. 

2. Branded Query Fan Out: Pick 3 priority prompts, run them through SE Ranking’s query fan out tool, assess ChatGPT’s association of the prompts with your brand (and your competitors’ brands).

3. Measuring GEO: What metric do you wish you could measure? Come back next month with your idea for new measurement KPIs - starting with the next metric. 

 

Missed the July session? Check out the on-demand recording.

Get caught up
 Register for The Signal
Wednesday, August 12 @ 12pm ET
 

 


    1.  

Wil and Alisa's Latest Thoughts

    2.  

How an intern 10x'ed impressions with 1 AI experiment

TL;DR: Bryan Gunawan, an intern in Seer's AI Optimization Academy, made 5 targeted changes to an existing Seer blog post and took it from under 100 impressions …

Content Strategy / People Of Seer / Seo Strategy / Geo
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My GEO Strategy & Consulting Tool is open sourced

This GEO consulting tool is built for strategists who struggle, like me, to articulate what tactics we have to deploy in GEO against what expectations should be…

Geo
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Can a prompt undo years brand building? Our AI interview tests say yes

TL;DR: We interviewed 28 people across almost 100 tasks, having them use AI to solve a product selection problem, and we ask them what brands people intend to b…

Ai / Geo
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The Proof: ChatGPT 5.5's fanout patterns reveal the importance of brand

If you've been looking at the whole "do I have to do listicles" thing and throwing up in your mouth a little, this post is for you.

Ai / Geo
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About the Speakers
wil-reynolds-headshot-2023-modified

Wil Reynolds

CEO, Seer Interactive

Wil has over 15 years of experience doing and talking about digital marketing. He loves to speak at conferences about the future of search. He also enjoys sharing his ideas and marketing insights with his 42K LinkedIn followers. 

Alisa-Scharf-Headshot

Alisa Scharf

Chief AI & Innovation Officer

Alisa Scharf has with over a decade helping Seer clients and teams navigate the biggest shifts in digital marketing. She's a regular conference speaker on AI-driven search and the value of operationalizing AI within organizations.  

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