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What Is Generative Engine Optimization (GEO) & How Does It Impact SEO?
This post was originally published in August 2024 and refreshed in February 2026. It’s Just Modern SEO — or Is It? Generative AI search is changing the way peop…
Google AI Mode: Hypotheses + Tips on How to Measure Impact for Your Site
AI Mode is out of the lab and into the hands of the public, and we should expect that some version of AI Mode becomes the default search experience on Google wi…
Identify Regional Opportunities for International SEO with SeerSignals
Imagine your team is tasked with launching your product in new global markets but needs actionable insights fast. With SeerSignals, we turn what feels impossibl…
How to use historical CTR data to project your SEO impact | Seer Interactive
One of the most challenging parts of working in SEO is estimating the potential impact of our work. It’s a vicious cycle in the fight for precious time and reso…
Allow GPTBot to Crawl Your Site | Seer Interactive
A couple weeks ago, OpenAI, the creators of ChatGPT, released information about their web crawler GPTBot.
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Reinstituting a Culture of SEO Testing & Innovation | Seer Interactive
Reinstituting a Culture of SEO Testing & Innovation at Seer At some point during the pandemic, I found myself in a conversation with a colleague reminiscing…
Building a Keyword List for Maximum SEO Insights | Seer Interactive
How to Organize Your Tracked Keyword List for Maximum SEO Insights Keyword tracking is one of the most foundational ways to measure the success of an SEO progra…
Everybody Calm Down. ChatGPT Will Not Kill Google.
Prefer to listen instead of read? Click the play button below to listen to a narration of this article. No doubt about it, ChatGPT is one of the biggest web inn…
5 Ways to Rethink Higher Education Marketing, Advertising & Analytics Investments
2020: The Year of The Unexpected, and Much Needed Change Now, more than ever, is the time to rethink where to invest in marketing, advertising and analytics. We…
Higher Education Industry Report: Search Trends
Higher Education Search Behavior: Industry Trends & COVID Impacts How have the COVID-19 pandemic and other factors affected the higher education industry? W…
4 Lessons Learned From Producing An Industry Study
Seer’s Local Team just released our first-ever industry study 🙌 And boy, was it a doozy. We collected and analyzed more than 4 million data points across four …
Financial Industry Report: Local Search Marketing Trends
If you’ve been following Seer Interactive in the last two years, you would know how big data and visualizing that data to provide insights has become our M.O. I…