Our Latest Thoughts and Innovations

Get the latest industry updates, tutorials, and insights from our team on everything from digital strategy to career growth.
Featured Articles

Turning Recommendations Into Results: Closing the Implementation Gap

Imagine you just delivered an impeccable SEO strategy, complete with detailed recommendations and clear priorities. Six months later, you're reviewing progress …

Project Management / Agency

What is Search Intent? | Seer Interactive

Post originally written in May 2022. Updated in July 2024 by Anthony Schultes with SME input from Wil Reynolds, Jackie Schluth, Emily West, and Greg Smolarski S…

Guides / Seo
customgpt content outline review

Using CustomGPTs for Content Review | Seer Interactive

Reviewing outlines and content pieces can take time, especially if you are a slow reader like me. So let’s get you some of your time back by off-loading this wo…

Seo / Ai

How do Search Engines Work? A Detailed Guide | Seer Interactive

Search engines work by crawling hundreds of billions of web pages, indexing them, and serving them to you.

Seo / Integrated Marketing

100+ SEO Acronyms, Terms & Abbreviations Explained

Post originally written in 2020 by Seer Alumni, Zaine Clark Updated in April 2024 by Anthony Schultes SEO Terms, Acronyms & Abbreviations Each industry come…

Guides / Seo

How to Prioritize SEO Opportunities | Seer Interactive

Prioritizing organic opportunities is a science and an art. Multiple teams, stakeholders, or agencies have probably given you guidance on what content is needed…

Seo

Using ChatGPT To Rewrite Meta Descriptions Results in Decreased Performance

Observation & Questions Have you ever spent too much time crafting the perfect title tag and meta description, only to see that Google has decided to use it…

Analysis / Seo / Market Intelligence

Mastering the Art of Niche Websites: 4 Proven Tips for Organic Success

Launching a niche website and setting it up for organic success Finding a niche and creating a solution to a problem people have within that niche is how many b…

Seo

What is Evergreen Content? | Seer Interactive

With so much content out there, it’s easy to get overwhelmed and not understand what the best type, style, or format might be the best for your situation.

Seo

Page Experience Update: Mobile-Friendliness

Since 2015 mobile-friendliness has been a ranking signal, and after 2018 mobile-first indexing has been the default.

Seo / Industry Updates / Tutorials / User Experience