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An Olympic-Sized View into How LLMs Actually Think
Narratives don't form slowly anymore. They lock in while you're still watching. By the time you've finished reading about an Olympic upset (or your brand’s repu…
What Marketers Should Know About AI in the Ecommerce & Advertising Landscape: Q1 2026
Key Takeaways OpenAI will introduce advertising, giving ecommerce brands new ground to test out Google now allows brands to surface offers directly in AI Mode’s…
Do your AI Search & SEO KPIs need a 2026 upgrade? Yup.
Post written Jan 27, 2026
Identifying Signal from Noise: 6 Ways to Leverage Query Fan Outs for AI Search Strategy
Query fan-outs are one of the most talked-about elements in AI-Search, which makes sense considering the level of insight they can give us into why AI models me…
How LLMs Amplify Brand Misconceptions & How to Address Them With GEO
One of the biggest advantages of using AI for research is the elimination of unnecessary friction. Users no longer need to open multiple tabs or sift through do…
ChatGPT Changed Their Algorithm 46 Days Before Announcing Ads
After ChatGPT's January 16 ad announcement, we looked at the data. What we found was remarkable: the algorithm had been changing since December 1. This is the f…
Our AI slack channel had 9,828 posts - this 3 prompt agent moved it from overwhelming to actionable
9,828 messages is 25 messages a day… and that's from just a single channel.
AI Models Provide Incorrect Phone Numbers 36% of the Time: Here’s What You Can Do
I don’t know about you, but I get approximately 5 million spam calls a day (just a rough estimate). It’s beyond annoying, but I rely on my phone to warn me of a…
Introducing AI Search User Testing: Seer’s Approach to Understanding Your Audience in an AI-First World
AI Is Shifting Search Behavior AI is reshaping how people search, explore, and make decisions online. Instead of typing short, keyword-heavy queries into a sear…
From PMax to AI Max: What to Consider Before Testing
Google is rewarding advertisers who lean into broad match with Smart Bidding, AI Max, and Performance Max — with access to brand new inventory in AI-driven plac…
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Which AI Visibility Tracker Is Right for Me? The AI Search Maturity Model
Executives want an answer to a simple question: Why aren’t we showing up in ChatGPT?
The 3 New KPIs for AI Search: How to Measure Brand Performance in the Age of LLMs
Picture this. You are sitting post Thanksgiving surrounded by friends and family. The conversation drifts towards AI, because at some point it will. When it doe…