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How to Prioritize Your Work 2.0: How AI Changed Everything in My Fruit Bowl
This post was originally published on May 18, 2023 and was updated on June 9, 2026. A few years ago, I wrote about treating your to-do list like a bowl of fruit…
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6 Ways AI Can Improve Your User Research (& 3 Things to Watch Out For!)
This blog was originally published on February 12, 2025 and was updated on June 1, 2026. UX research is powerful—but slow. Finding participants, analyzing respo…
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From Launchpad to Seer: Meet the Interns Behind Our AI Optimization Academy
Earlier this spring, we launched our AI Optimization Academy in partnership with Launchpad, bringing three Philadelphia interns into Seer to do real GEO researc…
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What It Takes To Rank In Google's AI Overviews in 2026 Isn't What You Think
AI Overviews (AIOs) now appear on nearly 65% of question-based searches, which are the same queries informational content is built to win. The citations inside …
The 5 Stages of AI Marketing Maturity (with examples)
I am fascinated by the future. I also am worried about it.
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Stop Chasing AI Rankings Before You Fix How LLMs See Your Brand
The counterintuitive truth about AI visibility: Most brands are trying to win elections before voters know their name.
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From UX to AX: Why Replacing Design Thinking With AI Is A Bet Against Your Own Visibility
I graduated with a graphic design degree in 2009, just as the bottom fell out of the industry I thought I was entering.
Study of 800K AI Responses: How Review Profiles Shape Brand Presence in AI Search
Does having a brand presence on third-party review sites impact your visibility in AI search?
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Buying ads on ChatGPT? Why you should check organic reputation first!
Most paid teams are approaching LLM ads the way we approach any new placement:
The GEO Olympics Study: What 231,347 LLM Responses Reveal About AI Brand Visibility
What AI Thinks About Your Brand Is Already Written. We tested 5 hypotheses across 231,347+ LLM responses, 7 AI Platforms, and 52 days of live data from the 2026…
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AIO Impact on Google CTR: 2026 Update
We’re back with v3 of our AI Overview CTR study. If you’re new here, check out our February 2025 and September 2025 AIO CTR studies.
Bing Webmaster Tools Reveals Lags in How LLMs Understand Semantics
While we can rely on tests and citation data to understand LLMs, the platforms themselves offer little transparency into how information is surfaced in prompts.…