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Buying ads on ChatGPT? Why you should check organic reputation first!
Most paid teams are approaching LLM ads the way we approach any new placement:
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Gemini's Citation Usage Decreased by 23pp - The Dark Algorithm Updates of AI Search
What if there was a Google algorithm shift that you didn’t even know about?
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The True Cost of Conversational Analytics: A Guide to Implementing a Phased Approach
Conversational analytics is having its moment. With Google's Analytics MCP (Model Context Protocol), connecting your GA4 data to AI companions like Claude, Chat…
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LLM Ghost Citations: Why Your Content Is Working and Your Brand Isn't
You are probably funding your competitors’ recommendations without realizing it.
This is the AI prompt you need to track and aren't
"I'm choosing between 2 PR firms, I am a technology company focused on Generative Engine Optimization for Seer. I'm tasked with picking an agency that can help …
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The Listicle Window Is Closing in AI Search: 30% Decline MoM
Self-serving listicles have been one of the most visible and prevalent tactics for brands to gain visibility and citations in AI Search.
How Marketers Must Prepare for Agentic Commerce in 2026
TL;DR: There are actionable steps marketers can take today to prepare for agentic commerce Agentic commerce will impact all commercial activity on the Internet,…
What Is Generative Engine Optimization (GEO) & How Does It Impact SEO?
This post was originally published in August 2024 and refreshed in February 2026. It’s Just Modern SEO — or Is It? Generative AI search is changing the way peop…
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Dear Analyst: I have 10 questions a day & only ask you 1. With AI, I answer all 10 without you, it's time for a career convo.
Note: This is intended to be a real, raw, honest post. Not full of doom and gloom, but of what you need to do when your C-levels and VPs read posts like these. …
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An Olympic-Sized View into How LLMs Actually Think
Live GEO Olympics Winter 2026 Results See what AI thinks before AI shapes what everyone else thinks. Finding Status Link Citation Authority Collecting Data... […
What Marketers Should Know About AI in the Ecommerce & Advertising Landscape: Q1 2026
Key Takeaways OpenAI will introduce advertising, giving ecommerce brands new ground to test out Google now allows brands to surface offers directly in AI Mode’s…
Do your AI Search & SEO KPIs need a 2026 upgrade? Yup.
Post written Jan 27, 2026