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Is Your Brand Considering a Reddit Strategy for AI Visibility? Here’s What to Do.
Brands have heard that Reddit matters for AI visibility. Many of them are adopting the mindset of “we need to be on Reddit” without thinking the strategy throug…
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Can a prompt undo years brand building? Our AI interview tests say yes
TL;DR: We interviewed 28 people across almost 100 tasks, having them use AI to solve a product selection problem, and we ask them what brands people intend to b…
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The Proof: ChatGPT 5.5's fanout patterns reveal the importance of brand
If you've been looking at the whole "do I have to do listicles" thing and throwing up in your mouth a little, this post is for you.
Your AI Traffic Is Hiding: A Practical Guide to Tracking ChatGPT, Claude, and More
This blog was originally published on December 2, 2024 and was updated on June 22, 2026. ⚠️ AI Tracking Is A Moving Target The AI tracking landscape evolves rap…
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Selecting the right prompts for AIO / GEO tracking could use a human touch
The Stats We compared the earliest UX reports we did against the most recent one we did, the data is messy, but here is what we're seeing in terms of how people…
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Allow GPTBot to Crawl Your Site | Seer Interactive
Editors Note: This post was originally published in August 2023, shortly after OpenAI announced GPTBot. Our core instinct in response to this update was: don't …
How to Prioritize Your Work 2.0: How AI Changed Everything in My Fruit Bowl
This post was originally published on May 18, 2023 and was updated on June 9, 2026. A few years ago, I wrote about treating your to-do list like a bowl of fruit…
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6 Ways AI Can Improve Your User Research (& 3 Things to Watch Out For!)
This blog was originally published on February 12, 2025 and was updated on June 1, 2026. UX research is powerful—but slow. Finding participants, analyzing respo…
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From Launchpad to Seer: Meet the Interns Behind Our AI Optimization Academy
Earlier this spring, we launched our AI Optimization Academy in partnership with Launchpad, bringing three Philadelphia interns into Seer to do real GEO researc…
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What It Takes To Rank In Google's AI Overviews in 2026 Isn't What You Think
AI Overviews (AIOs) now appear on nearly 65% of question-based searches, which are the same queries informational content is built to win. The citations inside …
The 5 Stages of AI Marketing Maturity (with examples)
I am fascinated by the future. I also am worried about it.
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Stop Chasing AI Rankings Before You Fix How LLMs See Your Brand
The counterintuitive truth about AI visibility: Most brands are trying to win elections before voters know their name.