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Google Analytics 360 vs Adobe Analytics: Key Differences | Seer Interactive

Disclaimer: Seer is a certified GA 360 reseller & Adobe Community Solution Partner.

Analytics / Seer Pov / Google Analytics

PPC Conversion Tracking 101: Setting Up Tracking

Conversion tracking is key But Emmilly, I’m not in Analytics. Why should I care about conversion tracking?

Analytics / Paid Media / Tutorials / Integrated Marketing

How to Prepare Your Analytics for a Website Domain Migration

Prep Your Analytics for a Domain Migration When migrating your site to a new domain, adding a new subdomain, or adding redirects to your site, there can be vari…

Analytics / Tutorials / Google Analytics

How to Quickly Leverage Your Data Layer for Enhanced Site Tracking

What is the Data Layer? The data layer is basically a vehicle to pass information from your website into a tag management system (TMS), such as Google Tag Manag…

Analytics

Leveraging Snapchat Ads: Types and Usage Guide | Seer Interactive Insights

This post was originally written in 2017, and last updated in 2020.

Data Visualization / Analytics / Tutorials

How to Monitor Your Google Analytics Data Using Custom Alerts

What are Google Analytics Custom Alerts? The Custom Alerts feature in Google Analytics helps to take a proactive approach to monitoring your data, without needi…

Analytics / Tutorials / Google Analytics

Data Studio Update Adds New Google Maps Viz

What Happened? You Can Now Use Google Maps in Data Studio Visuals On May 1, 2020, Google announced that you now have the ability to add Google Maps to Data Stud…

Data Visualization / Analytics / Industry Updates

Looker Studio Template for Monitoring Regional Trends During Reopenings

In the past ~two months since the national stay-at-home order was declared, we’ve seen businesses scramble to adapt to rapidly changing customer demands and beh…

Data Visualization / Analytics / Trends

Google Surveys 101: A Comprehensive Beginner's Guide | Seer Interactive

What is Google Surveys?

Analytics / Tutorials / Consumer Insights

Need to Update Your Users? Google Optimize Launches New Website Banner

Using Google Optimize to Communicate Timely Changes to Your Business As COVID-19 continues to impact our way of living, it’s important to provide up-to-date com…

Analytics / Trends / Industry Updates / Tutorials

New Users vs New Visitors in Google Analytics | Seer Interactive

Discrepancies in the New vs Returning Users Behavior Report You might have looked at your Behavior > New vs Returning users report in Google Analytics (GA) a…

Analytics / Google Analytics

Google Data Studio Template: Diagnostic Tool for Monitoring COVID-19 Business Impact

The COVID-19 pandemic is challenging companies across all industries to quickly adjust to shifts in their customer’s needs.

Data Visualization / Analytics / Trends / Industry Updates