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How to Start Your PPC Career in 4 Steps
Recently, a lightbulb flickered on for me after reading my coworker, Jennifer Hester’s, blog about How to Start Your SEO Career in 4 Steps. Her post immediately…
How to Use Negative Keywords in PPC Campaigns
In this blog post, we'll cover:
Traffic Arbitrage: How Coupon Sites Cause Friction In Your Customer’s Experience
The Costs of Saving Money Customers love to save money. Brands love to offer promotions and discounts. It’s a harmony as good as peanut butter and chocolate. Ye…
Assuming Positive Intent in Sales
A lot happens in sales. A single email or call can change the trajectory of that deal, the monthly goals, or even quarterly results.
What You Need to Know About the New Facebook Shops
Facebook Introduces New Shop Pages Recently Facebook announced that it was releasing Facebook Shops which allows businesses to sell products to people right on …
How Seer Measures E-Commerce Success on Paid Social
Our Guiding Light If you’re working in e-commerce marketing, you know just how important it is to have proper objectives, processes, and measurements before div…
10 Ways to Evaluate a Company's Commitment to Their Employees | Seer Interactive Insights
Which Companies Care for Employees? When entering the job market, even during difficult times, it’s important to vet prospective employers. This habit is second…
Business Acumen 101: 5 Concepts Every Marketer Needs To Know
What is Business Acumen? What is “business acumen”? I didn’t really know, until I read What The CEO Wants You To Know by Ram Charan. In the book, Charan outline…
Leaning Into Your Business Challenges for Smarter Solutions
Background At Seer Interactive, we pride ourselves on being channel experts in SEO, PPC, and Paid Social -- all of which is informed by a robust Marketing Busin…
Let’s Talk About Listening: How To Communicate Effectively in a Remote Based World
Let's talk about listening. Listening is a skill. It’s not an automatic human function like a heartbeat. It takes effort, work, focus, and if you’re going to do…
3 Terrible Reasons to Avoid Smart Bidding (And 8 Great Reasons to Use it)
Raise your hand if you’ve ever been on the fence about smart bidding When I began my digital marketing career in 2011, we thought we were doing “smart bidding” …
Digital Marketing During Times of Crisis
Building the Capacity to Survive in a New Reality Our world turned upside down recently — forcing companies across the globe to adapt and revise. Armed with dat…