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How to use Change Management to Adapt Your Marketing Strategy
Change Management Lessons from the Sagrada Familia When you consider how much the world has changed from 1900 to today it’s wild. Just think, women didn’t get t…
Beginner SQL Concepts for Digital Marketers | Seer Interactive
As a digital marketer, collecting and analyzing data is crucial for optimizing campaigns and achieving business objectives. Structured Query Language (SQL) is a…
When Should I Consider GA4 Alternatives | Seer Interactive
Google Analytics has been the most popular web and marketing analytics platform for digital marketers for years. However, its new iteration, GA4, has alienated …
Fundamentals of Data Storytelling | Seer Interactive
Your Brain on Stories: How Leveraging Narrative Drives Action from Data “Oh, the stories data would tell, if there were a teller to tell them well.” - Nancy Dua…
Why Do I Have So Many Debug Devices In GA4?
Why Are These So Many Devices in Debug Mode? Have you gone to your GA4 Debug View to find you have tens, hundreds, or thousands of debug devices? You very well …
Bounce Rate in Google Analytics 4 (GA4) | Seer Interactive
Post originally written on 12/2/2021 and updated on 3/29/2023.
Google's GA4 Auto-Migration | Everything You Need To Know
If you missed Google’s announcement early last month about their auto-migration feature, you may start seeing new GA4 properties pop up. If you have not opted o…
Mistakes to Avoid When Migrating to GA4 | Seer Interactive
UPDATED 6/24/24 The deprecation for the standard version of Universal Analytics is quickly approaching. It is becoming a race to the end for many companies. As …
Consulting Skills: How to Build Rapport in the Workplace
Consulting Skills: How to Build Rapport in the Workplace An essential skill for consultants is building rapport, as it lays the foundation for a successful clie…
Incorporating Behavioral Economics into your Marketing Strategy
Understanding Customer Behavior with Behavioral Economics As marketers, we recognize that the user journey is complex, but often try to distill it down into cor…
Reach your goals with Key Business Questions not Key Performance Indicators
Key Business Questions Most businesses have a clear understanding of key performance indicators (KPIs) and use them to understand performance; however, since KP…
Michelangelo's Legacy: The Case for Doing More with Less Through Omnichannel Marketing
Michelangelo's Sistine Chapel Makes the Case for Data-Driven Marketing Strategies During Economic Uncertainty Budgets are tight. Opinions on a looming recession…