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Mistakes to Avoid When Migrating to GA4 | Seer Interactive
UPDATED 6/24/24 The deprecation for the standard version of Universal Analytics is quickly approaching. It is becoming a race to the end for many companies. As …
Consulting Skills: How to Build Rapport in the Workplace
Consulting Skills: How to Build Rapport in the Workplace An essential skill for consultants is building rapport, as it lays the foundation for a successful clie…
Incorporating Behavioral Economics into your Marketing Strategy
Understanding Customer Behavior with Behavioral Economics As marketers, we recognize that the user journey is complex, but often try to distill it down into cor…
Reach your goals with Key Business Questions not Key Performance Indicators
Key Business Questions Most businesses have a clear understanding of key performance indicators (KPIs) and use them to understand performance; however, since KP…
Michelangelo's Legacy: The Case for Doing More with Less Through Omnichannel Marketing
Michelangelo's Sistine Chapel Makes the Case for Data-Driven Marketing Strategies During Economic Uncertainty Budgets are tight. Opinions on a looming recession…
Digital Cross-Selling and Upselling | Seer Interactive
Research shows that selling additional products and services to an existing customer is much more efficient than onboarding a new customer.
Choosing Your GA360 Reseller | Seer Interactive
Before we begin, let’s briefly talk about what New GA360 is and how to know if you need it. New GA360 is the enterprise version of Google Analytics. If we were …
The Risks of Using GA4's Automatic Property Creation
[TLDR] GA4 automatic property creation will not be in the best interest for most organizations. This is something that organizations should carefully consider t…
Understanding Data Discrepancies in GA4 and Looker Studio | Seer Interactive
Guess what? We’re only a few months away from losing Universal Analytics. If you’re reading this, I’d imagine this isn’t news to you.
HIPAA Compliance and Online Tracking | Seer Interactive
What the Latest HSS Bulletin Means for Your MarTech Stack A few months ago, suits filed against Meta and several hospitals brought user privacy to the forefront…
Safeguarding User Privacy: Removing PII from GA with GTM | Seer Interactive
Google Analytics (GA) is a great tool that allows you to collect a lot of data and help extract valuable insights from it. However, some information that makes …
GA4 Admin Settings You Don’t Want to Overlook
With Google’s announcement of Universal Analytics deprecating July 1, 2023 -- your to-do list probably includes at least a basic Google Analytics 4 (GA4) setup.