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Scaling Marketing Innovation to Empower Clients
The post was written by: Yuzuka Akasaka, based on this Wil Reynolds talk.
Why We Built Our Own Keyword Rank Tracking Tool
Why Build a Custom Rank Tracking Tool? There are a lot of great tools in the market for keyword rank tracking - but at Seer we found that we had many use cases …
Why Is It Important to Display Data in a Visual Way?
Data visualization can make it easier to communicate and interpret data that is difficult to understand -- as it helps humans comprehend meaning, reveal pattern…
How to Use Search Data to Solve Business & Marketing Problems
Search data is some of the most detailed consumer trends and behavioral data you’ll find anywhere, but that depth can make it difficult to know where to start.
Google Ads Removes Search Terms for 28% of Paid Search Budgets
Written by: Alex Turbett, Grant Edrington, & Chris Konowal
Higher Education Industry Report: Search Trends
Higher Education Search Behavior: Industry Trends & COVID Impacts How have the COVID-19 pandemic and other factors affected the higher education industry? W…
Marketing in a Recession: Budget Cuts – The Scalpel vs The Sledgehammer
CFO’s, Procurement, & Controllers are hitting you up:
Leaning Into Your Business Challenges for Smarter Solutions
Background At Seer Interactive, we pride ourselves on being channel experts in SEO, PPC, and Paid Social -- all of which is informed by a robust Marketing Busin…
We Analyzed 331K Display Placements and Found 165K to Negate
Tracy McDonald, Jason Stinnett, Alex Murrietta, and Ally Rosencrans also contributed to this post.
How to Use SEO Data to Inform PPC Keyword Expansions
PPC specialists are tasked with keyword research and expansion frequently. We use Google Keyword Planner, search query data, landing page content, and various o…
Google BigQuery FAQs Answered
Frequently Asked Questions What is BigQuery? BigQuery was introduced by Google as a scalable solution to data warehousing to give enterprises more flexibility w…
How to Find Wasted PPC Spend in Minutes
Wasted spend is no joke - Google generated ~$116 Billion on ads alone in 2018 (*Source).