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For Gen Z, Tik Tok is the New Search Engine

Google Search vs. TikTok In a recent report from Business Insider, according to Google's internal data: 40% of Gen Z uses TikTok and Instagram rather than Googl…

Paid Media / Integrated Marketing / Social

Why More Companies Should Leverage Video Content

As the world moves further and further from the initial outbreak of the pandemic, our clients are seeing a return to their traditional marketing mixes. These mo…

Seo / Integrated Marketing / Pov / Social

How to Work SEO into Your Digital Marketing Strategy

💡 Imagine this: You just kicked off with a client (or you are the client) and it's the company's first time working with an SEO agency.

Seo / Integrated Marketing / Pov

Why Consumer Connection is Important for Brands

This post was written by: Yuzuka Akasaka, based on Seerfest 2022.

Trends / Consumer Insights / Integrated Marketing

How to Transform Your Brand Inside Out

Seerfest 2022 Session Recap In 2022, customers care about more than just the product or service you are selling. They care about your brand - what you stand for…

Seerfest / Integrated Marketing / Pov

The Pattern of Privacy in Digital Marketing & Advertising

Learn How We Got Here Understand the Pattern of Privacy & Align with Stakeholders Educate yourself & your team on why this shift is happening now, and w…

Guides / Privacy / Business Thoughts / Resources / Integrated Marketing / Pov

Ask an Influencer: How Can Brands Leverage UGC for Marketing?

User Generated Content ("UGC") is one of today's hottest topics in digital marketing. Taking content created by customers (organic UGC) or influencers (influenc…

Paid Media / Integrated Marketing / Pov / Social

Planning Your 2022 Marketing Calendar (with BONUS Template)

2022 Marketing Campaign Planning Our 2022 marketing calendar is a planning tool to help marketing teams plot out their campaigns throughout the year.

Tutorials / Integrated Marketing / Pov

Why Is It Important to Display Data in a Visual Way?

Data visualization can make it easier to communicate and interpret data that is difficult to understand -- as it helps humans comprehend meaning, reveal pattern…

Analytics / Market Intelligence / Integrated Marketing / Pov

How to Change Roles within a Company

So, you’re thinking about switching teams? I’ve been there! I’ve been at Seer for almost 5 years now, and at the beginning of 2021, I decided I would switch fro…

Analytics / Inside Seer / Career Growth / Tutorials / Integrated Marketing

How to Create a Seamless Out of Office Plan | Seer Interactive

According to Gallup, nearly 76% of employees experience burnout at least once. While everyone’s idea of rejuvenation is different, the majority of people can ag…

Inside Seer / Tutorials / Integrated Marketing

Social SEO: How SEO and Paid Social Media Can Work Together

What is Social SEO? In the world of digital marketing, we know how important it is to gain visibility and attract relevant traffic from multiple channels. From …

Paid Media / Seo / Integrated Marketing / Pov / Social