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How LLMs Amplify Brand Misconceptions & How to Address Them With GEO
One of the biggest advantages of using AI for research is the elimination of unnecessary friction. Users no longer need to open multiple tabs or sift through do…
ChatGPT Changed Their Algorithm 46 Days Before Announcing Ads
After ChatGPT's January 16 ad announcement, we looked at the data. What we found was remarkable: the algorithm had been changing since December 1. This is the f…
What's The Impact of Google's AI Changes on Holiday Shopping?
We analyzed 90,000 gift-related prompts across Gemini, AI Mode, and AI Overviews. The growing usage of AI platforms has been a consistent conversation throughou…
Initial Research: Gemini 3 Query Fan-Outs
Google announced the release of Gemini 3 this week, and it came with some major advancements in reasoning, multimodal understanding, and agentic capabilities. B…
AIO Impact on Google CTR: September 2025 Update
This research is the second installment of a series: v1 of our CTR Study: January 2024 through January 2025. v3 of our CTR Study: January 2024 through February …
Study: How do stadium sponsorships impact localized AI visibility?
There are plenty of studies exploring how digital metrics influence AI visibility, but what about traditional marketing campaigns and investments?
Study: The AI Search Landscape, Beyond the SEO VS GEO Hype
There’s endless hype on the market between the diehard: “Google’s’ traffic is still the dominant force in search by a longshot, why waste your time for the pean…
AI Optimization Test: Footers are back like 2003
After dropping my Nudie Jeans vs Banana Republic examples of AI rewarding high quality companies vs spammy tactics - I decided to go all in on optimizing with s…
Study: AI Brand Visibility and Content Recency
Do you remember that year in SEO where everyone was convinced that simply updating the publish date of your content would improve your organic performance? The …
Case Study: 6 Learnings, 1 site - How Traffic from ChatGPT Converts
We analyzed real data from a single Seer client and uncovered a powerful signal: AI-driven visitors convert at a much higher rate than those from traditional or…
Does Brand Awareness Impact LLM Visibility?
Everyone wants to show up in AI answers, but most teams still don’t know which signals actually move the needle.
Tracking AIO Disruption: Trends from Q1 2025 Data
In February, we explored when you should care about AI Overviews (AIOs). The guidance? Don’t panic unless they’re impacting performance. In which case still don…