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SEO Guide to Google Search Console
What is Webmaster Tools? Google Webmaster Tools, also known as Google Search Console, is a free service from Google that includes a collection of tools to help …
Local SEO: A Guide to Local Search in 2024 | Seer Interactive
Table of Contents: What is Local SEO? Local SERP Anatomy What is NAP and How Does it Impact Local SEO? Local Ranking Factors Google Business Profiles Other Loca…
Seer Salary Transparency & Compensation Strategy
Salary Transparency Transparency; a value that we consistently do our best to live into throughout every aspect of our business. How companies choose to pay the…
The Pattern of Privacy in Digital Marketing & Advertising
Learn How We Got Here Understand the Pattern of Privacy & Align with Stakeholders Educate yourself & your team on why this shift is happening now, and w…
The Seer YouTube Video Marketing Guide
From music videos to cooking tutorials to yoga and more, YouTube has a video and channel for nearly every interest. The platform offers an easily-accessible way…
A Marketer's Guide to Google Analytics 360
GA vs GA 360 Standard (Free) In 2005, Google launched Google Analytics (GA), a free solution to our analytics problems – setting the foundation for digital repo…
Higher Education Industry Report: Search Trends
Higher Education Search Behavior: Industry Trends & COVID Impacts How have the COVID-19 pandemic and other factors affected the higher education industry? W…
Digital Marketing During Times of Crisis
Building the Capacity to Survive in a New Reality Our world turned upside down recently — forcing companies across the globe to adapt and revise. Armed with dat…
Financial Industry Report: Local Search Marketing Trends
If you’ve been following Seer Interactive in the last two years, you would know how big data and visualizing that data to provide insights has become our M.O. I…
A Guide to Power BI: Big Data for Digital Marketers
What is Power BI? Power BI is a business analytics tool from Microsoft. You can connect multiple datasets and create interactive visualizations for reports and …
Guide to Client Service: Volume II, Relationships
Managing Client Requests Have you ever found yourself in a situation where it seems you’ve received a flood of ad-hoc requests at one time? Yeah, that can be to…
Guide to Client Service: Volume I, Consulting
Calling vs. Emailing In today’s business world, we live and work in a sea of emails, instant messages, text messages, and collaboration platforms. With this it’…