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Using ChatGPT To Rewrite Meta Descriptions Results in Decreased Performance
Observation & Questions Have you ever spent too much time crafting the perfect title tag and meta description, only to see that Google has decided to use it…
Product Knowledge Panels & How to Optimize for Them | Seer Interactive
What are Product Knowledge Panels & How Can You Optimize for Them? Google offers users a variety of knowledge panels, each intended to serve a specific sear…
Building a Keyword List for Maximum SEO Insights | Seer Interactive
How to Organize Your Tracked Keyword List for Maximum SEO Insights Keyword tracking is one of the most foundational ways to measure the success of an SEO progra…
Microsoft Upping Search Game, But Not SERP Game | Seer Interactive
Table of Contents Microsoft search share is going up
Should I Hire an SEO Agency or Hire In-House?
The age-old question, should I hire an agency or build up my team in-house? I’ve already shared some of my thoughts on if hiring an agency is worth it. Now I pl…
Mastering the Art of Niche Websites: 4 Proven Tips for Organic Success
Launching a niche website and setting it up for organic success Finding a niche and creating a solution to a problem people have within that niche is how many b…
Content Hubs 101: A Guide to SEO Content Strategy | Seer Interactive
Post originally written in January 2020. Updated in April 2023 by Emily Laymon. Content Hubs in SEO How to Organize Content for SEO Content hubs are all the rag…
4 Ways to Define SEO ROI: Quantifying SEO's Value in a Nuanced Digital Landscape
4 Ways to Define ROI for your SEO Program Proving ROI for marketing recommendations has always been important. Throw in a global pandemic, an increasingly nuanc…
Sitemap Check: How to Find a Sitemap | Seer Interactive
What Is A Sitemap and Why Is It Important? A sitemap is a list of the indexable pages on a website. The most common type of sitemap that is typically referred t…
Use TikTok to Inform SEO Strategy | Seer Interactive
How to Use TikTok to Inform Your SEO Strategy Unless you’ve been living under a rock, you are well aware that TikTok is a hot topic in the digital marketing wor…
How to Optimize a Home Page for SEO | Seer Interactive
How to Optimize a Home Page for SEO While a lot of SEO strategies focus on blog content and product page optimizations, the home page can become overlooked. How…
Titles and Headings SEO Guide | Seer Interactive
Quick Guide to Titles and Headings for SEO Titles and Headings are 2 different, but highly related tags. Search engines have raised and lowered the importance o…