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How to Use SEO Data to Inform PPC Keyword Expansions
PPC specialists are tasked with keyword research and expansion frequently. We use Google Keyword Planner, search query data, landing page content, and various o…
How to Find Internal Linking Opportunities at Scale
I recently found myself in a situation that required me to find internal linking opportunities for two separate clients. For me, finding internal links typicall…
We Just Saved $3.5 Million For Our Clients & We’re Just Getting Started
The High Cost Of Unchecked Marketer Bias Close your eyes, when I say deck plan, what words do you think of? Do you imagine a site that looks like this being the…
How to Find Wasted PPC Spend in Minutes
Wasted spend is no joke - Google generated ~$116 Billion on ads alone in 2018 (*Source).
Joining Many to Many with a Bridge in Power BI | Seer Interactive
One of the greatest values of data visualization tools is being to connect different types of data tables to calculate results, illustrate trends, or discover o…
How to Create Templates in PowerBI | Seer Interactive
When using Power BI for your analyses, you’re bound to create a few dashboards that you really love and use often. You can streamline your process and standardi…
Quick Tips for Cleaning & De-Duping Your Data in Power BI
I’ve been spending a lot of my time working in Power BI lately.
Where Amazon is Headed: A Quick Synopsis from the Q2 Earnings Report
Amazon recently released their Q2 earnings report, listing what they’ve accomplished in the last quarter. At Seer, we’re continually monitoring Amazon to unders…
SEO Power BI Data Cleaning Checklist for URLs
SEO Power BI Data Cleaning & Preparation Checklist for URLs Getting into data visualization for finding new opportunities and accelerating analysis? Me too!…
Breaking Down Silos In Process & People: Five Ways To Integrate SEO-PPC To Maximize Your ROI
Like any service-based industry, it’s easy to have an “hours-in, deliverables-out” mentality. We all have goals to hit with limited time, and marketing consulta…