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There are 3 types of AI search - do you know which to optimize for?
"Optimizing for Google will basically Optimize for Generative Engines, like Perplexity, Claude, Llama, ChatGPT", not so fast SEOs. Question: Optimizing for Goog…
Brighton 2024 Keynote Recap: Fans Sustain While SEO Traffic Wanes
At Brighton, I shared a truth that many in our industry aren't ready to hear: we've become masters at pleasing algorithms, copying each other's content, trying …
Empathy in Action: Sleeping Outside for a Greater Cause
Each year, Seer team members come together for the Covenant House Sleep Out, an experience that brings us face-to-face with the realities faced by young people …
Marketing AI 101: Is ChatGPT sending my website traffic?
I'm hearing a few people talking about my presentation at B2B Forum, specifically related to traffic levels I was showing coming from ChatGPT to my site... so l…
Opportunity Scores: How to Scale Keyword Governance
Let's talk about something that's becoming a bigger issue as companies grow, acquire new domains, divest of others, etc – keyword governance.
There’s $22 B in programmatic waste - here's how we're fighting back
Warning: I am a search professional and I am a hawk on how we manage client ad budgets, I am not a programmatic guy, but I do have common sense. I don't know ev…
Why 2020's SEO KPIs won't work in 2024 in a GenAI & Data Scarce world
Don't believe the SEO Threadboi hype...Most of our websites are getting less traffic from Google, NOT more. The SEO bros showing their KPI (Key Performance Indi…
14 ideas you can deploy today to prepare search disruptions
I recently got some feedback from one of my top alumni on a presentation I gave, she said “Wil, I’m following you on this “We’re going to win for Humans” thing …
Mozcon, let me connect the dots
Hey Mozcon Peeps, yesterday I was skipping slides like crazy, it lead to a disjointed presentation, sorry about that.
The Sea of Sameness Problem in Content Marketing & SEO
I "de-optimized" a Seer post to make it better for people, dropped it's ranking, and learned a lot in the process. Some people might be using AI to search for a…
"Survival Kit" for Marketers Career Path in an AI World
Note: we updated this post for 2025 + we built a custom GPT! Put on the AI ain't takin' my job playlist for motivation So we’ve all heard the quote about AI and…
41 SEO RFP questions you should be asking that most templates miss
This post isn't only for companies looking for RFP guidance for their upcoming SEO project. In-house teams: understand what to expect and how to align agencies …