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Thought Exercise: What if people stopped using search engines tomorrow?
“What if I woke up tomorrow and search engines as we know them were gone, an SEO Apocalypse?” I have made promises to clients for search work and suddenly searc…
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What is Performance Max? & What are the tradeoffs?
There’s a Cost to Convenience: My (slightly uneducated) take on Performance Max. This post isn’t for paid search people. It is for holistic marketers, c-levels,…
Reddit’s growth in Google search is an opportunity for cross division collaboration
Reddit has been having a time! They are preparing to go public. Traffic has been growing like crazy! In only 8 months ~20% of Seer clients have seen 6x growth i…
People will use ChatGPT to find answers in 2024 are your search KPIs ready?
With generative AI predicted to drive a 50%+ drop in organic search by 2028, clinging to 2023’s (outdated) success metrics will lead to a lot of missed projecti…
SEO Internal Linking with ChatGPT | Seer Interactive
A solid internal linking strategy can be an edge over you competition - enabling search engine crawlers to navigate and index website content efficiently, while…
Are you tracking rankings in ChatGPT? Copy our template
In a world where people "search" on Bard or ChatGPT, is the ranking report extinct? One of the critical components of doing SEO is selecting keywords that tie b…
Search Powered by Chatbots will Impact Your Search Strategy, You Ready?
This post is for anyone who's thought:
Agency Problem: Great Ideas, Inconsistent Deployment
Want to know a secret about every growing digital marketing agency I’ve ever seen, including mine? Great ideas don't always scale to all clients. We execute inc…
Bring Your Content into 2023 | Seer Interactive
I recently wrote about the agency problem of having so many great ideas across team members but having inconsistent deployment of those ideas. Now I want to wal…
11 Examples of Strategically Using SEO & PPC Data Together
Your customers see PPC & SEO results - why is your strategy still so siloed? Searchers see PPC and SEO results in the same experience. So why do most of the…