The SEO Starter Guide to Google Search ConsoleChapter thirteen

Linking Search Console to AdWords

You can better understand the relationship between your paid and organic data by linking your Search Console account with AdWords.

How to Connect Google Search Console to New AdWords

Note: You can click on all screenshots below to view at a larger size.

Step 1: Log in to AdWords and click the Tool icon in the top right corner, then select Linked Accounts under Setup

linked accounts in adwords

Step 2: Scroll to the bottom of the list and click Details under the Search Console section

search console details in adwords

Step 3: In the popup box, click Link

confirm gsc adwords link

Step 4: Enter the URL of the website you want to link and click Continue. You don’t need to specify http vs https but you do need to specify www vs non-www.

link site url gsc and adwords

Step 5: If your AdWords account was listed as an owner website in Search Console, you’ll see Linked in the status column.

If your AdWords account was not listed as an owner, you’ll see Access Requested in the status column.

If there is no Search Console account set up for the website you’re trying to link to, you’ll see Not claimed in the status column.

linked accounts gsc