You can better understand the relationship between your paid and organic data by linking your Search Console account with Google Ads.
Note: You can click on all screenshots below to view at a larger size.
Step 1: Log in and click the Tool icon in the top right corner, then select Linked Accounts under Setup
Step 2: Scroll to the bottom of the list and click Details under the Search Console section
Step 3: In the popup box, click Link
Step 4: Enter the URL of the website you want to link and click Continue. You don’t need to specify http vs https but you do need to specify www vs non-www.
Step 5: If your Ads account was listed as an owner website in Search Console, you’ll see Linked in the status column.
If your Ads account was not listed as an owner, you’ll see Access Requested in the status column.
If there is no Search Console account set up for the website you’re trying to link to, you’ll see Not claimed in the status column.