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Is Your Brand Considering a Reddit Strategy for AI Visibility? Here’s What to Do.
Brands have heard that Reddit matters for AI visibility. Many of them are adopting the mindset of “we need to be on Reddit” without thinking the strategy throug…
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Which Megaphone Is Louder? Reddit Category Takeover Ads vs. LinkedIn Reserved Ads
With any brand awareness campaign, the goal is simple: get your key messaging in front of your target audience and saturate the market.
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The Higher Ed Enrollment Crisis Is Actually a Demand Problem. Is Your Marketing Built for It?
Most of the higher ed marketing teams I work with are measured on lead volume. The dashboard shows cost-per-lead trending down, inquiry counts trending up, and …
Your SEO Team Is Building AI Visibility. Your Paid Media Team Should Be Too.
Your SEO team is already measuring brand visibility in AI search.
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Does The Right Buyer Even Know You Exist? Our LinkedIn Restructure That Took High Quality Lead Rate from 32% to 89%
B2B marketers are under more pressure than ever to prove that paid media is working. Budgets are scrutinized, sales teams are skeptical, and the bar for “high q…
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Buying ads on ChatGPT? Why you should check organic reputation first!
Most paid teams are approaching LLM ads the way we approach any new placement:
9 Tips To Optimize Your Google Shopping Feed
A simple product listing is not enough for brand visibility anymore. In 2026, with Performance Max, AI, and smart bidding deciding who sees what, your product f…
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Upper-Funnel Marketing Finally Has Proof: What Google's Attributed Branded Searches Feature Means for Marketers
When’s the last time your performance strategy created demand?
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What Google's New Universal Commerce Protocol (UCP) Means for Marketers
Think about how Amazon delivers ads today. If you search for a product and the brand you want isn’t there, you don’t get something irrelevant. You get the next …
What Marketers Should Know About AI in the Ecommerce & Advertising Landscape: Q1 2026
Key Takeaways OpenAI will introduce advertising, giving ecommerce brands new ground to test out Google now allows brands to surface offers directly in AI Mode’s…
Social Ads vs. Display Ads: When and How to Use Each for B2B Audiences
Today, B2B companies face the challenge of choosing the right advertising channels to reach their target audience effectively. Two popular options that often co…
The Growth Plateau: Why Investing in Brand Awareness Is Your Next Strategic Move
After decades in digital marketing, I’ve seen it time and time again. A brand hits a wall. And not because their acquisition strategy isn’t working. On the cont…