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AIO Impact on Google CTR: 2026 Update
We’re back with v3 of our AI Overview CTR study. If you’re new here, check out our February 2025 and September 2025 AIO CTR studies.
AIO Impact on Google CTR: September 2025 Update
This research is the second installment of a series: v1 of our CTR Study: January 2024 through January 2025. v3 of our CTR Study: January 2024 through February …
Study: The AI Search Landscape, Beyond the SEO VS GEO Hype
There’s endless hype on the market between the diehard: “Google’s’ traffic is still the dominant force in search by a longshot, why waste your time for the pean…
Google AI Overview Study - SEO & PPC CTR impact
as seen in Our research on the impact of AIOs on CTR has been updated twice: v2 of our CTR Study: June 2024 through September 2025. v3 of our CTR Study: January…
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Seer Unveils ChatGPT Tracking: Pioneering AI Answer Monitoring for Marketers
At Seer, we've always prided ourselves on being at the forefront of innovation, building what we cannot buy to deliver unparalleled value to our clients. Those …
PPC Audit Checklist | Seer Interactive
Post originally written by Tracy McDonald in December 2020. Updated in April 2023 by Brittany Mara. The goal of a PPC account audit is to use Google’s best prac…
Higher Education Industry Report: Search Trends
Higher Education Search Behavior: Industry Trends & COVID Impacts How have the COVID-19 pandemic and other factors affected the higher education industry? W…
Financial Industry Report: Local Search Marketing Trends
If you’ve been following Seer Interactive in the last two years, you would know how big data and visualizing that data to provide insights has become our M.O. I…