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Selecting the right prompts for AIO / GEO tracking could use a human touch
The Stats We compared the earliest UX reports we did against the most recent one we did, the data is messy, but here is what we're seeing in terms of how people…
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From UX to AX: Why Replacing Design Thinking With AI Is A Bet Against Your Own Visibility
I graduated with a graphic design degree in 2009, just as the bottom fell out of the industry I thought I was entering.
How to Optimize Your Website for Both Human and AI Visitors
Seer’s Framework for Human + Machine Design Testing Six months ago, our Generative Engine Optimization (GEO) team and our Conversion Rate Optimization (CRO) tea…
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Finance Industry Giants Can No Longer Rely on Authority: Here's How Clarity of Content Is Becoming the New Competitive Edge
TL;DR For ChatGPT overdraft-fee prompts, Wells Fargo’s clear page earned 77% of citations, while Bank of America’s 23-page PDF earned none despite ranking #1. I…
Introducing AI Search User Testing: Seer’s Approach to Understanding Your Audience in an AI-First World
TL;DR Most AI tracking covers unbranded prompts, but real buyers often name brands: in one Seer client study, up to 44% of prompts included a brand. Prompts lik…
3 Easy Design Tips to Make Your Dashboards Better
Dashboards are powerful tools to help stakeholders quickly digest complex data sets, glean insights, track performance metrics, and make informed decisions that…
Best UX Practices for Designing a Custom Landing Page
This post is from our User Experience (UX) Checklist Series: Landing Page Design Form Design Button Design Navigation Design Accessible Design Ecommerce Design …
UX Checklist Series: Accessible Design
This post is from our User Experience (UX) Checklist Series:
Practical CRO Tips to Improve Your Landing Page CVR
Seerfest 2022 Session Recap Seer’s Director of CRO, Rafael Damasceno, defined Conversion Rate Optimization (CRO) in his Seerfest 2022 talk as the “data-driven p…
Best UX Practices for Designing Display Ads on Google & Bing
This post is from our User Experience (UX) Checklist Series:
UX Checklist Series: Form Design
This post is from our User Experience (UX) Checklist Series: