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Trading Traditional SEO Personas for Smarter AI Regional Marketing (with Help from Custom AI Analysts)
Marketers love to obsess over delivering the right answers to user queries. But in the age of AI search, we’re overlooking an important question: where are user…
Navigating the Impact of US Tariffs: Actionable Strategies for Digital Marketers
If your CPCs are spiking, your messaging falling flat, or your forecasts suddenly feel like guesswork, you’re not alone. The 2025 tariffs aren’t just a supply c…
Higher Education Industry Report: Search Trends
Higher Education Search Behavior: Industry Trends & COVID Impacts How have the COVID-19 pandemic and other factors affected the higher education industry? W…
5 Whys: Ask “Why” Five Times to Identify Root Causes
Asking "why" until you get to the root cause is a skill that's beneficial in many facets of digital marketing. Learn about the 5 Whys and when to use them.
Where Do I Start? How to Prioritize SEO Opportunities
One of the most common questions I hear as an SEO consultant is “Where do I start?”
How Site Search Data Can Inform On-Site Optimizations for E-Commerce Sites
The Importance of Site Search Data Site Search is one of the most crucial aspects of a positive e-commerce user experience. According to Econsultancy, up to 30%…
How to Write an Outreach Email: Good vs. Bad Email Examples
One of the most exciting things about being a fashion blogger was when I started receiving blogger outreach emails from brands. This was super exciting: brands …
Vetting Link Prospects: What Matters, and What Doesn’t?
So, you've created some great content and you want to promote it...
#TBT History of SEO: Ten Years Ago vs. Today
In honor of #ThrowbackThursday, Seer's taking a look at how drastically SEO has changed over the past ten years. So grab your TARDIS, flux capacitor, or time-tu…
The Ultimate Guide to IFTTT for Marketers
Here at Seer, we're big proponents of scaling and automating as many tasks as possible so that we can spend the bulk of our time strategizing for our clients. S…
Build Content, Links, & Relationships with Reverse Guest Posting
I’ll be honest: I’ve been blogging for almost seven years, and I have never, not once, accepted an unsolicited guest post on my blog. Most of the guest post pit…
SEO for Regulated Industries
Pharmaceuticals and healthcare. Financial services. Alcohol and tobacco. Insurance.