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Google Is Not Going to Stop Ranking Your Claude-Assisted Content
TL;DR Claude’s watermark only flags that Claude was “likely involved,” so it can’t tell a fully AI-drafted piece from a human draft Claude lightly edited It’s a…
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Stop Chasing AI Rankings Before You Fix How LLMs See Your Brand
The counterintuitive truth about AI visibility: Most brands are trying to win elections before voters know their name.
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Finance Industry Giants Can No Longer Rely on Authority: Here's How Clarity of Content Is Becoming the New Competitive Edge
TL;DR For ChatGPT overdraft-fee prompts, Wells Fargo’s clear page earned 77% of citations, while Bank of America’s 23-page PDF earned none despite ranking #1. I…
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Meet Our AI-Powered Consultant Keeping Client Account Tasks on Track
One year ago, we had a big problem: we’d let an increasing amount of basic account management responsibilities slip. Emails that were received but not acknowled…
How Marketers Must Prepare for Agentic Commerce in 2026
TL;DR: There are actionable steps marketers can take today to prepare for agentic commerce Agentic commerce will impact all commercial activity on the Internet,…
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Which AI Visibility Tracker Is Right for Me? The AI Search Maturity Model
TL;DR The right AI visibility tracker depends on your team’s AI search maturity; as of December 2025, Seer uses Scrunch as its primary tracker and Peec.ai as ba…
Study: The AI Search Landscape, Beyond the SEO VS GEO Hype
TL;DR AI referral traffic across Seer clients grew 113% in May–July 2025 over the prior three months, even though Google still drives most search traffic. AI tr…
The Next 'Big Thing': AI Browsers & What Marketing Leaders Need to Know Now
Over the last year AI search has rapidly evolved. AIOs, GEO, and even agentic workflows are now a part of almost every marketing conversation. And while we’re s…
How to Get Your Brand in ChatGPT’s Training Data
If you’re a new or lesser-known brand in 2025, how do you compete in AI search?
87% of SearchGPT Citations Match Bing’s Top Results
TL;DR More than 87% of ChatGPT search citations matched Bing’s top 20 organic results for the same question, compared with just 56% for Google. Most matches wer…
How ChatGPT's SearchGPT Will Shape Your AI Optimization Strategy
Google’s reign isn’t what it used to be. Gartner has forecasted a 25% drop in traditional search engine volume by 2026, with an expectation that Google will ced…
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Rolling Out AI In Your Agency: A case for de-prioritizing the easy stuff
Every leader has a moment where they have to choose to do something that is the hard way instead of the easy way, sometimes it pays off, sometimes it fails, but…