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Seer Interactive Launches Local GEO Academy
Yes, we're paying young people to learn and test improving AI results A lot of companies right now are cutting entry-level roles. Some are replacing them with A…
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AIO Impact on Google CTR: 2026 Update
We’re back with v3 of our AI Overview CTR study. If you’re new here, check out our February 2025 and September 2025 AIO CTR studies.
Query Intent Drives a 5X Gap in Financial AI Overviews
Key Takeaways We hypothesized that Google AIOs appear less often for “higher stakes” finance topics — this was not the case Instead, we found AIO presence of fi…
What's The Impact of Google's AI Changes on Holiday Shopping?
We analyzed 90,000 gift-related prompts across Gemini, AI Mode, and AI Overviews. The growing usage of AI platforms has been a consistent conversation throughou…
AIO Impact on Google CTR: September 2025 Update
This research is the second installment of a series: v1 of our CTR Study: January 2024 through January 2025. v3 of our CTR Study: January 2024 through February …
Tracking AIO Disruption: Trends from Q1 2025 Data
In February, we explored when you should care about AI Overviews (AIOs). The guidance? Don’t panic unless they’re impacting performance. In which case still don…
Case Study: Analyzing the Impact of AI Overviews on Organic Search Performance
One of Seer's major clients—a leading digital solutions provider—sought to understand how AI Overviews and LLM visibility were reshaping their organic search pe…
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Does Being Mentioned on Top News Sites Impact AI Answer Mentions?
Why It Matters AI-driven search experiences, like ChatGPT, can dramatically influence brand visibility. If your brand is frequently mentioned by well-known publ…
Google AI Overview Study - SEO & PPC CTR impact
as seen in Our research on the impact of AIOs on CTR has been updated twice: v2 of our CTR Study: June 2024 through September 2025. v3 of our CTR Study: January…