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4 Ways to Define SEO ROI: Quantifying SEO's Value in a Nuanced Digital Landscape
4 Ways to Define ROI for your SEO Program Proving ROI for marketing recommendations has always been important. Throw in a global pandemic, an increasingly nuanc…
Sitemap Check: How to Find a Sitemap | Seer Interactive
What Is A Sitemap and Why Is It Important? A sitemap is a list of the indexable pages on a website. The most common type of sitemap that is typically referred t…
Use TikTok to Inform SEO Strategy | Seer Interactive
How to Use TikTok to Inform Your SEO Strategy Unless you’ve been living under a rock, you are well aware that TikTok is a hot topic in the digital marketing wor…
How to Optimize a Home Page for SEO | Seer Interactive
How to Optimize a Home Page for SEO While a lot of SEO strategies focus on blog content and product page optimizations, the home page can become overlooked. How…
Titles and Headings SEO Guide | Seer Interactive
Quick Guide to Titles and Headings for SEO Titles and Headings are 2 different, but highly related tags. Search engines have raised and lowered the importance o…
Schema Markup Guide | Seer Interactive
What is schema markup and why is it important for SEO? If you're looking to improve your website's search engine optimization (SEO), you may have heard about so…
4 Steps for Positive ROI on your SEO Program | Seer Interactive
Four steps to realize a positive ROI faster on your SEO program We have all been told “SEO isn’t a sprint, it’s a marathon,” but not all marathons are completed…
Can Content Consolidation Help Drive Performance?
Why content consolidation is more important than ever Content consolidation is the reduction of web pages across a single website in order to reduce overlap. Th…
Is Link Building Still Relevant to SEO in 2023?
Link Building Then and Now: Is It Still Relevant? In short, yes, link building is still relevant to SEO. However, the days of quantity over quality are long ove…
Find Long-Tail Keywords Using PPC Data | Seer Interactive
Long-tail keywords can be tedious to identify at scale, but are worth targeting in the long run, despite these keywords usually having low search volume. Howeve…
AI for Competitor and Content Analysis | Seer Interactive
Judging from our recent blog posts like whether or not ChatGPT is going to kill Google (it’s not) or how we can embrace AI as a tool - AI has been top of mind f…
Digital Cross-Selling and Upselling | Seer Interactive
Research shows that selling additional products and services to an existing customer is much more efficient than onboarding a new customer.