.png)
Creating Google Data Studio CASE Statements | Seer Interactive
This post was originally published in 2019, and last updated December 2021.
GA4: Understanding Expanded and New Default Channel Groupings | Seer Interactive Insights
New Default Channel Groupings in GA4 Google recently announced that they were expanding definitions, as well as creating some new definitions, for default chann…
Why Is It Important to Display Data in a Visual Way?
Data visualization can make it easier to communicate and interpret data that is difficult to understand -- as it helps humans comprehend meaning, reveal pattern…
How Tracking My Time Has Changed My Working Style
If you work at an agency (even if not!) and have always thought tracking your time was a drag, or have been reluctant to let the practice of time tracking chang…
How to Change Roles within a Company
So, you’re thinking about switching teams? I’ve been there! I’ve been at Seer for almost 5 years now, and at the beginning of 2021, I decided I would switch fro…
Comprehensive GTM Container Audit Guide | Seer Interactive
Auditing a Google Tag Manager (GTM) container can be tough. Whether the container is managed internally or by a third party agency, ensuring that an implementat…
Google Analytics 4 Guide For Marketers
This post was written by: Julian Litvak.
Google Tag Manager Guide: Consent Mode
The world was rushed into a society-level digital transformation in 2020, with more people purchasing goods and services online than ever before. This has given…
GA4 New Advertising Report Features
Google Analytics is kicking off July with a bang by releasing a bunch of new features for GA4. They are currently in the GA4 Demo Account if you want to play wi…
Conversion Tracking in a World Without Cookies
Balancing Measurement Needs While Respecting User Privacy Measurement is a fundamental component of digital marketing used to determine ROI across media channel…
What is Data-Driven Attribution in Google Analytics?
Attribution is the “great white whale” of any digital analytics effort.
How to Set Up GA4 Web Tracking
With all we’ve been hearing about Google Analytics 4 (GA4) and how it’s one of the biggest changes to Analytics we’ve ever seen, it can feel intimidating to kno…