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Why Consider Google Analytics 360: Top 4 Reasons | Seer Interactive
Google Analytics 360 has been a valuable, premium option for many enterprises that loved much of what GA had to offer but that needed premium support. But for s…
When Universal Analytics Will Officially Stop Collecting Data
Universal Analytics Will Officially Stop Collecting Data in 2023 Google has put deadlines in place for all users to switch to Google Analytics 4:
How Google Analytics 4 Enables Patient Care for the Healthcare Industry
As we begin 2022, the digital space is abuzz about Google Analytics 4 (GA4). With all the news around new features, changing measurement structures, and the det…
What are Cookie Consent Platforms & Which is Right For You?
What are Cookie Consent Platforms? In an age of ever-changing regulations, having a strong grasp on your site or businesses Cookie Consent Platform is more impo…
GA4 and BigQuery: The Dynamic Duo
GA4 and BigQuery: Now Accessible for All Gone are the days when only GA360 users had access to the native BigQuery integration. Even users on the free version c…
Creating Google Data Studio CASE Statements | Seer Interactive
This post was originally published in 2019, and last updated December 2021.
GA4: Understanding Expanded and New Default Channel Groupings | Seer Interactive Insights
New Default Channel Groupings in GA4 Google recently announced that they were expanding definitions, as well as creating some new definitions, for default chann…
Why Is It Important to Display Data in a Visual Way?
Data visualization can make it easier to communicate and interpret data that is difficult to understand -- as it helps humans comprehend meaning, reveal pattern…
How Tracking My Time Has Changed My Working Style
If you work at an agency (even if not!) and have always thought tracking your time was a drag, or have been reluctant to let the practice of time tracking chang…
How to Change Roles within a Company
So, you’re thinking about switching teams? I’ve been there! I’ve been at Seer for almost 5 years now, and at the beginning of 2021, I decided I would switch fro…
Comprehensive GTM Container Audit Guide | Seer Interactive
Auditing a Google Tag Manager (GTM) container can be tough. Whether the container is managed internally or by a third party agency, ensuring that an implementat…
Google Analytics 4 Guide For Marketers
This post was written by: Julian Litvak.