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Why Google Smart Display Campaigns Are Not So Smart
Google released Smart Display campaigns in 2017 to help lighten the workload for digital advertisers and exercise the power of machine learning on the Google Di…
Our New PPC Tool Saves Clients Money 24/7
The $17.4 Billion Problem Google generated ~$116 Billion on ads alone in 2018.*
How a Rapper Cost the Finance Industry Millions
Thank you to everyone who attended our webinar on how to leverage your existing data to uncover SEO + PPC opportunities within the Search space. Teresa Lopez &a…
Bot Farms, Fraudulent Websites, and Display Advertising
The most profitable campaigns in digital marketing are not managed by advertisers, whether in-house, freelancer, or global agencies. Rather, the most profitable…
Use Google Analytics Data Import Tool for Enhanced Audience Segmentation
Audience Research is an important piece of any successful marketing strategy. Whether its conducting interviews, surveys, or content analyses --
Combine 30 Excel Files in 1 Minute with Power BI
Have you ever tried to combine 30 files in Excel & it crashed? Same.
Custom Tables in Google Analytics 360: When to Use Them & How
Let’s start with the basics What is a Custom Table in GA360 and why should I use it? Google Analytics may sample your data (including 360 - yes, sampling can st…
OK, Google: Should I Focus on Voice Search in 2017?
Answer: No. Not if you want to hit your 2017 goals.