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AI Optimization Test: Footers are back like 2003
After dropping my Nudie Jeans vs Banana Republic examples of AI rewarding high quality companies vs spammy tactics - I decided to go all in on optimizing with s…
Case Study: 6 Learnings, 1 site - How Traffic from ChatGPT Converts
We analyzed real data from a single Seer client and uncovered a powerful signal: AI-driven visitors convert at a much higher rate than those from traditional or…
Are Log Files the New Impressions? How We’re Tracking AI Visibility
AI tools like ChatGPT and Perplexity are influencing decisions, and driving leads… all without providing usage or search data.. So while everyone’s still waitin…
Does Brand Awareness Impact LLM Visibility?
Everyone wants to show up in AI answers, but most teams still don’t know which signals actually move the needle.
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Does Being Mentioned on Top News Sites Impact AI Answer Mentions?
Why It Matters AI-driven search experiences, like ChatGPT, can dramatically influence brand visibility. If your brand is frequently mentioned by well-known publ…
We Built a Custom GPT to Streamline Presentation Creation—Here’s What It Does
In 2024, Seer established an AI Council to infuse artificial intelligence into our service delivery for all of Seer. We focused on a few big initiatives in 2024…
STUDY: What Drives Brand Mentions in AI Answers?
Why It Matters AI is changing how your customers search and rewriting the rules of brand visibility.
How AI Overviews Are Impacting CTR: 5 Initial Takeaways | Seer Interactive
Since launching AI Overviews (AIOs) in May, these generative AI search features have been top of mind for search marketers to understand how these new features …
How to Create and Submit a XML Sitemap | Seer Interactive
Building and submitting a sitemap is one of the best ways to ensure all of the valuable content on your site can be found by search engines. A sitemap is not th…
Using ChatGPT to Prioritize SEO Opportunities [Video]
Scoring matrices play a crucial role in efficiently prioritizing SEO recommendations. Whether we're creating new content or updating existing pages, these matri…
AI vs Human Written Meta Descriptions: Which Leads to Higher CTRs?
Ever since ChatGPT was released in November 2022, digital markers have been continually testing and pushing the boundaries of the tool.
Unlocking Market Opportunities: Harnessing Auction Insights Data for Success
When it comes to understanding how you stack up against your competition, there is no better tool for paid search marketers than the auction insights report. Th…