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What It Takes To Rank In Google's AI Overviews in 2026 Isn't What You Think
AI Overviews (AIOs) now appear on nearly 65% of question-based searches, which are the same queries informational content is built to win. The citations inside …
Study of 800K AI Responses: How Review Profiles Shape Brand Presence in AI Search
Does having a brand presence on third-party review sites impact your visibility in AI search?
The GEO Olympics Study: What 231,347 LLM Responses Reveal About AI Brand Visibility
What AI Thinks About Your Brand Is Already Written. We tested 5 hypotheses across 231,347+ LLM responses, 7 AI Platforms, and 52 days of live data from the 2026…
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AIO Impact on Google CTR: 2026 Update
We’re back with v3 of our AI Overview CTR study. If you’re new here, check out our February 2025 and September 2025 AIO CTR studies.
Bing Webmaster Tools Reveals Lags in How LLMs Understand Semantics
While we can rely on tests and citation data to understand LLMs, the platforms themselves offer little transparency into how information is surfaced in prompts.…
Almost Half of Professionals Name Brands in AI Prompts: Findings from Our User Study + What It Means for You
We know AI is changing the way professionals search and work. We don’t always know exactly how AI is changing these activities, but our tracking data, hypothese…
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Finance Industry Giants Can No Longer Rely on Authority: Here's How Clarity of Content Is Becoming the New Competitive Edge
In a recent usability study our UX team completed with Outset.ai we found that users are most comfortable with tasks throughout the research and consideration p…
What If the Best GEO Strategy Is the One You Stopped Investing In?
Everyone in marketing is talking about AI visibility right now. Every agency deck, every conference keynote, every LinkedIn post is telling you to "optimize for…
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Where Organic Search & AI Traffic Behave the Same — and Where They Diverge. A Study of 2 years of Blog Data.
Brands investing in how-to and explainer content in 2026 are building for search engines that answer questions, not refer traffic. I analyzed 247 blog posts and…
Query Intent Drives a 5X Gap in Financial AI Overviews
Key Takeaways We hypothesized that Google AIOs appear less often for “higher stakes” finance topics — this was not the case Instead, we found AIO presence of fi…
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An Olympic-Sized View into How LLMs Actually Think
Live GEO Olympics Winter 2026 Results See what AI thinks before AI shapes what everyone else thinks. Finding Status Link Citation Authority Collecting Data... […
Identifying Signal from Noise: 6 Ways to Leverage Query Fan Outs for AI Search Strategy
Query fan-outs are one of the most talked-about elements in AI-Search, which makes sense considering the level of insight they can give us into why AI models me…