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Are Log Files the New Impressions? How We’re Tracking AI Visibility
AI tools like ChatGPT and Perplexity are influencing decisions, and driving leads… all without providing usage or search data.. So while everyone’s still waitin…
Performance Max Predictions: What Our Paid Media Experts Expect from Google’s New Reporting
With Google’s long-awaited Performance Max reporting updates rolling out (including channel-level breakdowns, search term visibility, and richer asset data) the…
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New Threads Ads Are Built for Brand Trust, Not Outdated Paid Media Plays
Paid media is undergoing a vibe check. Most brands are failing.
Scaling AI Starts with the Team. That’s Why We Invested $35K in Training.
You’ve made the investment. You’ve bought the tools. Now where are these “gains because of AI”?
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Using Our Superpowers for Good: How Seer Employees Apply Their Skills to Support Nonprofits
At Seer, we believe that the skills we develop in our day-to-day work can make a real difference in the world.
How We Built an SEO AI Agent: One Tab, Zero Copy Paste, 28% More Clicks
Think about a routine SEO workflow: Google Search Console in one tab, SEMRush in another, Google search results, competitor websites, Screaming Frog, or Chrome …
The AI Shifts Reshaping Paid Media (and Why I'm Paying Attention)
We’ve all seen the hot takes on AI: "Write faster." "Generate more variants." "Automate your workflows."
60+ people building 200+ AI automations, here's how we're doing it.
A couple months back, I'm sitting here thinking, "Damn, we're not adopting AI company-wide like I expected.”
AI Starts with Human Expertise – Here’s How to Capture It
You can’t effectively automate what you don’t fully understand. That’s what most teams run into when trying to scale expertise with AI. The workflow seems simpl…
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Use Reasoning Models to research why you aren't visible in AI search
The lifelong question of every optimizer of an algorithm is why, for for SEO's the why is ... why is Google showing these answers.
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How Wall Street Can Help to Evaluate Your Media Mix
Disruption isn’t the exception in performance marketing. It’s becoming the norm. There’s a lot of noise, and fewer and fewer reliable signals to inform strategy…
5 Paid Media Challenges Solved with AI
If you’re running paid media programs, your to-do list is probably a mile long (and growing). Between strategy, reporting, QA, budget management, creative, comp…