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Does The Right Buyer Even Know You Exist? Our LinkedIn Restructure That Took High Quality Lead Rate from 32% to 89%
B2B marketers are under more pressure than ever to prove that paid media is working. Budgets are scrutinized, sales teams are skeptical, and the bar for “high q…
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Buying ads on ChatGPT? Why you should check organic reputation first!
Most paid teams are approaching LLM ads the way we approach any new placement:
The GEO Olympics Study: What 231,347 LLM Responses Reveal About AI Brand Visibility
What AI Thinks About Your Brand Is Already Written. We tested 5 hypotheses across 231,347+ LLM responses, 7 AI Platforms, and 52 days of live data from the 2026…
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Seer Interactive Launches Local GEO Academy
Yes, we're paying young people to learn and test improving AI results A lot of companies right now are cutting entry-level roles. Some are replacing them with A…
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AIO Impact on Google CTR: 2026 Update
We’re back with v3 of our AI Overview CTR study. If you’re new here, check out our February 2025 and September 2025 AIO CTR studies.
Bing Webmaster Tools Reveals Lags in How LLMs Understand Semantics
While we can rely on tests and citation data to understand LLMs, the platforms themselves offer little transparency into how information is surfaced in prompts.…
How to Optimize Your Website for Both Human and AI Visitors
Seer’s Framework for Human + Machine Design Testing Six months ago, our Generative Engine Optimization (GEO) team and our Conversion Rate Optimization (CRO) tea…
Almost Half of Professionals Name Brands in AI Prompts: Findings from Our User Study + What It Means for You
We know AI is changing the way professionals search and work. We don’t always know exactly how AI is changing these activities, but our tracking data, hypothese…
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Gemini's Citation Usage Decreased by 23pp - The Dark Algorithm Updates of AI Search
What if there was a Google algorithm shift that you didn’t even know about?
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Finance Industry Giants Can No Longer Rely on Authority: Here's How Clarity of Content Is Becoming the New Competitive Edge
In a recent usability study our UX team completed with Outset.ai we found that users are most comfortable with tasks throughout the research and consideration p…
What If the Best GEO Strategy Is the One You Stopped Investing In?
Everyone in marketing is talking about AI visibility right now. Every agency deck, every conference keynote, every LinkedIn post is telling you to "optimize for…
The Analytics Infrastructure Shift Happening Now: How Conversational Analytics Is Reshaping Marketing Intelligence
Marketing analytics has always been a game of incomplete information. We've never had the full picture. We just got comfortable pretending we did.