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Conversion Rate Optimization (CRO): When to Dial it in (and How to Get Started)
You’ve invested in traffic, your campaigns are running, and your analytics dashboards are full of metrics… but conversions? Not where they should be.
How AI is Changing Paid Search in 2025
Artificial intelligence (AI) is reshaping the paid search landscape in 2025, introducing advanced automation, personalization, and new ad formats that are redef…
Claude MCP + My bad prompts = GOLD
So often I think people think... "Wil, you are good at AI" and I'm like no I'm not, I have two beliefs... 1 - Things are figureoutable
From Scrappy to Strategic: How Vibe Marketing is Redefining the Modern Marketer
Right out of college, I took my English degree and headed into my first marketing agency, ready to put my creativity and excitement to work. My first clients? M…
Closing Our San Diego Office
Opening a second office was scary, I like being close with my people, but we ventured out west and set up an outpost almost 10 years ago in downtown San Diego. …
Are Log Files the New Impressions? How We’re Tracking AI Visibility
AI tools like ChatGPT and Perplexity are influencing decisions, and driving leads… all without providing usage or search data.. So while everyone’s still waitin…
Performance Max Predictions: What Our Paid Media Experts Expect from Google’s New Reporting
With Google’s long-awaited Performance Max reporting updates rolling out (including channel-level breakdowns, search term visibility, and richer asset data) the…
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New Threads Ads Are Built for Brand Trust, Not Outdated Paid Media Plays
Paid media is undergoing a vibe check. Most brands are failing.
Scaling AI Starts with the Team. That’s Why We Invested $35K in Training.
You’ve made the investment. You’ve bought the tools. Now where are these “gains because of AI”?
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Using Our Superpowers for Good: How Seer Employees Apply Their Skills to Support Nonprofits
At Seer, we believe that the skills we develop in our day-to-day work can make a real difference in the world.
How We Built an SEO AI Agent: One Tab, Zero Copy Paste, 28% More Clicks
Think about a routine SEO workflow: Google Search Console in one tab, SEMRush in another, Google search results, competitor websites, Screaming Frog, or Chrome …
The AI Shifts Reshaping Paid Media (and Why I'm Paying Attention)
We’ve all seen the hot takes on AI: "Write faster." "Generate more variants." "Automate your workflows."