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Ai

Re-imagining AI Visibility KPIs in a Query Fan Out world
Ai

Same Prompt, Different Data Structure: ChatGPT's Search Data Keeps Changing
Analytics / Ai / Agentic / Travel & Hospitality

Agentic Commerce May Break Your Measurement Before It Breaks Your Strategy.
Paid Media / Ai / Chatgpt / Ad Strategy

Competitive Analysis for Paid Media: How To Find the Broken Stage

5 Paid Media Challenges Solved with AI

TL;DR Seer’s Paid Media team uses ChatGPT and custom GPTs to solve five recurring paid media challenges, with a strategist checking every output. Planning: turn…

Ai

Does Brand Awareness Impact LLM Visibility?

Everyone wants to show up in AI answers, but most teams still don’t know which signals actually move the needle.

Ai / Ai Study

Tracking AIO Disruption: Trends from Q1 2025 Data

In February, we explored when you should care about AI Overviews (AIOs). The guidance? Don’t panic unless they’re impacting performance. In which case still don…

Ai / Aios / Ai Study

How to Track your Search vs AI vs Social Disruption in Looker Studio & what to do...

I believe that as people search "search engines" less, they don't have fewer questions they are just going to new places to get those answers. From WhatsApp to …

Ai