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How to Track your Search vs AI vs Social Disruption in Looker Studio & what to do...
I believe that as people search "search engines" less, they don't have fewer questions they are just going to new places to get those answers. From WhatsApp to …
The case for Answer Optimization vs SEO, AIO, GEO, will you join me
The "Where before Who" problem of SEO Up front, I’m just going to get this out of the way: I don’t even like the term “GEO.” I use it because that’s what we set…
AI Without Anxiety: Identifying Breaking News vs. Lasting Trends
For marketers, the pace of AI innovation can feel like drinking from a firehose. Every week, there’s a new breakthrough, a new tool, or a new feature that seems…
Meeting Recap Pro: How We’re Using GPTs to Turn Messy Conversations Into Actionable Recaps
At Seer, we spend a lot of time talking. Client calls, internal syncs, strategy sessions—you name it. The problem? A member of our team is required to extract, …