The SEO Starter Guide to Google Search ConsoleChapter thirteen

Linking Search Console to Google Analytics

Connecting Search Console with Google Analytics makes it easier to understand how rankings and specific keywords lead to organic performance and behavior on your site.

How to Connect Google Search Console to Analytics

Note: You can click on all screenshots below to view at a larger size.

Step 1: Log in to your Google Analytics account and click Admin in the bottom left corner

access admin in google analytics

Step 2: Navigate to the property where you want to enable Search Console data and click Property Settings under the Property column

property settings in google analytics

Step 3: Scroll down to Search Console Settings and click Adjust Search Console. If you’ve already verified your site in Search Console using the same email address, it should appear automatically.

adjust search console in google analytics

Step 4: Select the reporting view where you want to see Search Console data and click Save

save search console data