The SEO Starter Guide to Google Search Console

Google Search Console is one of the best tools in your SEO arsenal. It can diagnose problems, tell you more about who’s visiting your website, and point out opportunities for optimization. And it’s free. So who can argue with that?

What is Google Webmaster Tools?

Google Webmaster Tools, also known as Google Search Console, is a free service from Google that includes a collection of tools to help monitor and maintain website performance, check index status, and optimize search visibility.

What’s the Difference Between Webmaster Tools and Search Console?

Absolutely nothing! Google Webmaster Tools and Google Search Console are the same thing. Google rebranded from “Webmaster Tools” to “Search Console” in 2015, but old habits die hard, so you’ll probably hear a lot of people using both names interchangeably.

What Does Google Webmaster Tools Do?

Search Console provides some powerful tools that can help diagnose errors and improve both technical and on-page SEO — some example uses include:

  • Submit an XML Sitemap
  • Create and test robots.txt files
  • Request Google to crawl a new or updated page
  • Temporarily hide URLs from search
  • Find and fix crawl errors
  • Find and fix errors in schema markup
  • Link Search Console to Google Analytics or Google Ads


How to Use Webmaster Tools for SEO

We’ve compiled a list of the most common questions we get about using Webmaster Tools & Search Console into a full beginner’s guide — from setup to removal! We’ll also walk you through some of the best features and resources that Search Console has to offer to find and fix technical issues and optimize search visibility for your site.

So let’s get started!