Over $40 Million in Paid Search Budget Rescued (& Counting!)
You’re likely showing up on Google for thousands of keywords every day that are not relevant for your business, or that convert at a low rate.
We mined 5.1 million data points across 30 businesses running paid search campaigns and found 5-20% of budgets were spent on search queries that weren’t driving an impact on their bottom-line (conversions).
With frequent changes in search algorithms and the way we search evolving daily — your Paid Search campaigns can often match your ads to search queries that don’t always make sense for your business goals.
These small (but frequent) matches result in tons of unintentional clicks from users trained to click through multiple results at the top of the SERPs.
❌ Oops sorry — as of April 2021, this tool has been deprecated while we work on building a better one!
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In the meantime, you can check out our Top 5 Efficiency Resources below for more ways to make your PPC budget work harder (& smarter!):
- Wasteful Wednesday YouTube Series feat. Wil Reynolds
- How to Find Wasted PPC Spend Using Data Viz
- How to Rescue Hidden Budget to Fund New Initiatives
- How to Use Negative Keywords in PPC Campaigns
- 3 Negative Keyword Fallacies & The Hallmarks of a Data-Driven Strategy
Saving Benjamin™ Pro is a Search Marketing BI tool focused on PPC efficiency and cost savings. The tool provides a more efficient way to identify keyword themes to negate at scale, or themes to dig into for keyword and content expansions.
Saving Benjamin™ Pro was built to find those instances where you’re showing up for keywords that don’t make sense for your business, surface them to get your budget back and keep your content converting.
Through the development of this proprietary tool and implementation across clients, Seer has proactively identified inefficient or wasteful spend totaling a projected $40MM+ in cost savings over a 3 year period.
There are two ways to access these proprietary search marketing insights from Saving Benjamin™ Pro:
- Become a Seer client by contacting us to get started.
- Sign up for shorter term Search Marketing Business Intelligence sprint projects here.
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