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6 Ways AI Can Improve Your User Research (& 3 Things to Watch Out For!)

This blog was originally published on February 12, 2025 and was updated on June 1, 2026. UX research is powerful—but slow. Finding participants, analyzing respo…

User Experience / Ai / Ux/ui

From UX to AX: Why Replacing Design Thinking With AI Is A Bet Against Your Own Visibility

I graduated with a graphic design degree in 2009, just as the bottom fell out of the industry I thought I was entering.

Creative Services / Ai / Ux/ui

How to Optimize Your Website for Both Human and AI Visitors

Seer’s Framework for Human + Machine Design Testing Six months ago, our Generative Engine Optimization (GEO) team and our Conversion Rate Optimization (CRO) tea…

Ai / Ux/ui / Geo / Cro / Ai Lab

Almost Half of Professionals Name Brands in AI Prompts: Findings from Our User Study + What It Means for You

We know AI is changing the way professionals search and work. We don’t always know exactly how AI is changing these activities, but our tracking data, hypothese…

Creative Services / Ai / Ux/ui / Ai Study

3 Easy Design Tips to Make Your Dashboards Better

Dashboards are powerful tools to help stakeholders quickly digest complex data sets, glean insights, track performance metrics, and make informed decisions that…

Marketing Strategy / Ux Design / Design / Ux/ui / Visual Data / Dashboard Design