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6 Ways AI Can Improve Your User Research (& 3 Things to Watch Out For!)
This blog was originally published on February 12, 2025 and was updated on June 1, 2026. UX research is powerful—but slow. Finding participants, analyzing respo…
From UX to AX: Why Replacing Design Thinking With AI Is A Bet Against Your Own Visibility
I graduated with a graphic design degree in 2009, just as the bottom fell out of the industry I thought I was entering.
How to Optimize Your Website for Both Human and AI Visitors
Seer’s Framework for Human + Machine Design Testing Six months ago, our Generative Engine Optimization (GEO) team and our Conversion Rate Optimization (CRO) tea…
Almost Half of Professionals Name Brands in AI Prompts: Findings from Our User Study + What It Means for You
We know AI is changing the way professionals search and work. We don’t always know exactly how AI is changing these activities, but our tracking data, hypothese…
3 Easy Design Tips to Make Your Dashboards Better
Dashboards are powerful tools to help stakeholders quickly digest complex data sets, glean insights, track performance metrics, and make informed decisions that…