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Making AI Work for Marketing Teams: What We’ve Learned (So Far)
Digital Marketing hasn’t seen a shake-up this big since the evolution of mobile.
The Power of Integrated Marketing Campaigns | Seer Interactive
The only consistency in our ever-changing digital marketing world is that it’s always changing. With this in mind, it can be overwhelming for a brand to find an…
How do Search Engines Work? A Detailed Guide | Seer Interactive
Search engines work by crawling hundreds of billions of web pages, indexing them, and serving them to you.
Find Long-Tail Keywords Using PPC Data | Seer Interactive
Long-tail keywords can be tedious to identify at scale, but are worth targeting in the long run, despite these keywords usually having low search volume. Howeve…
Incorporating Behavioral Economics into your Marketing Strategy
Understanding Customer Behavior with Behavioral Economics As marketers, we recognize that the user journey is complex, but often try to distill it down into cor…
Reach your goals with Key Business Questions not Key Performance Indicators
Key Business Questions Most businesses have a clear understanding of key performance indicators (KPIs) and use them to understand performance; however, since KP…
Michelangelo's Legacy: The Case for Doing More with Less Through Omnichannel Marketing
Michelangelo's Sistine Chapel Makes the Case for Data-Driven Marketing Strategies During Economic Uncertainty Budgets are tight. Opinions on a looming recession…
Marketing Departments that Enable Profit Centers | Seer Interactive
Communicate your program's value to defend or grow your marketing budget My last post in the Do More with Less series focused on exploring different budgets to …
Bouncing Back After Job Rejection | Seer Interactive
Prefer to listen instead of read? Click the play button below to listen to a narration of this article Post originally written on 8/3/2021. Updated and audio ad…
Combining SEO, PPC & Paid Social Research | Seer Interactive
What is the benefit of your client investing in both paid media and SEO services? When these teams work together, they can produce data-driven insights, ideate …
The Best SEO Tools Recommended by Seer Interactive
SEO Tools Used By The Experts Have you ever wondered which tools the experts use for SEO? How are they finding the information to create award-winning strategie…
Banning Weight Loss Ads Show Positive Growth on Pinterest
Why People Love Pinterest Pinterest is no longer just for millennial women planning their perfect wedding, it can appeal to all demographics including Gen Z’s l…