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Ultimate Guide to Mastering Performance Max & Maximizing Your Google Ads Strategy | Seer Interactive

Marisa Rosso Chris Evans David Lacamera Bethany Driskill Jess Henderson Hayley Cornelius Rose Neukam Brittany Sager Rene Radloff

Paid Media / Google Ads / Google Analytics
Analytics

When Should I Consider GA4 Alternatives | Seer Interactive

Google Analytics has been the most popular web and marketing analytics platform for digital marketers for years. However, its new iteration, GA4, has alienated …

Analytics / Seer Pov / Google Analytics / Ga4

Safeguarding User Privacy: Removing PII from GA with GTM | Seer Interactive

Google Analytics (GA) is a great tool that allows you to collect a lot of data and help extract valuable insights from it. However, some information that makes …

Analytics / Privacy / Tutorials / Google Analytics

Understanding Your Users in GA4

Comparisons, Segments, and Audiences Google Analytics 4 (GA4) gives you many tools which allow you to assess the performance of your site and your marketing cha…

Analytics / Tutorials / Google Analytics / Ga4

GA4's Custom Dimension & Parameter Data Model | Seer Interactive

In this article:

Analytics / Tutorials / Google Analytics / Ga4

Google Analytics 4 (GA4) FAQs: Your Key Questions Answered | Seer Interactive Insights

GA4 Frequently Asked Questions There’s a lot changing with Google Analytics right now. It can be overwhelming, but below is a list of the most frequent question…

Analytics / Tutorials / Google Analytics / Ga4

When Universal Analytics Will Officially Stop Collecting Data

Universal Analytics Will Officially Stop Collecting Data in 2023 Google has put deadlines in place for all users to switch to Google Analytics 4:

Analytics / Industry Updates / Google Analytics

GA4 New Advertising Report Features

Google Analytics is kicking off July with a bang by releasing a bunch of new features for GA4. They are currently in the GA4 Demo Account if you want to play wi…

Analytics / Google Analytics / Ga4

What is Data-Driven Attribution in Google Analytics?

Attribution is the “great white whale” of any digital analytics effort.

Analytics / Industry Updates / Google Analytics

How to Set Up GA4 Web Tracking

With all we’ve been hearing about Google Analytics 4 (GA4) and how it’s one of the biggest changes to Analytics we’ve ever seen, it can feel intimidating to kno…

Analytics / Tutorials / Google Analytics / Ga4

Google Analytics Data Compliance Guide

Analytics / Privacy / Industry Updates / Tutorials / Google Analytics

Google Analytics Guide: Remarketing Audiences

This post was written by Claire Dabney & Sonika Chandra.

Analytics / Paid Media / Google Analytics