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What's The Impact of Google's AI Changes on Holiday Shopping?
We analyzed 90,000 gift-related prompts across Gemini, AI Mode, and AI Overviews. The growing usage of AI platforms has been a consistent conversation throughou…
Google AI Mode: Hypotheses + Tips on How to Measure Impact for Your Site
AI Mode is out of the lab and into the hands of the public, and we should expect that some version of AI Mode becomes the default search experience on Google wi…
87% of SearchGPT Citations Match Bing’s Top Results
SEMrush just dropped a massive study analyzing 80 million ChatGPT queries, and one stat caught our attention: 46% of queries triggered SearchGPT.
Is Google Poised to Take the Lead in AI? | Seer Interactive
I've been having a lot of convos at Seer over the past year that all start with the same question: Why isn't Google winning at AI? They have the data, the money…
Evolution from Google Discovery Ads to Demand Gen Campaigns
In this blog, we're breaking down the distinctions between lead generation from e-commerce digital experiences in Google’s Demand Gen campaigns. Whether you're …
How To Use the Google Ads Paid & Organic Search Report
Unlock paid and organic keyword opportunities by leveraging data from the Paid & Organic Search Report in Google Ads.
'FAQ' Reduced Visibility & No More 'HowTo' | Seer Interactive
Google recently announced that it will be reducing the visibility of two types Search Engine Result Page (SERP) Rich Results features: FAQ will be largely phase…
Chrome Extensions for Marketers - ChatGPT & Bard | Seer Interactive
At Seer, we're constantly innovating with unique technology, looking for quick hacks and tricks to improve our marketing - and ChatGPT is no different. Chrome e…