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The Listicle Window Is Closing in AI Search: 30% Decline MoM

Self-serving listicles have been one of the most visible and prevalent tactics for brands to gain visibility and citations in AI Search.

Content Strategy / Ai

Use AI to call your SMEs and create content with substance, not slop

Here is the TLDR, the video below shows me putting in an old blog post I want to update, getting a phone call from a Voice AI agent (VAPI) running on an n8n wor…

Content Strategy / Ai / Ai Lab

Optimizing for Bing’s AI-Powered Search | Seer Interactive

AI continues to drive significant change in the search marketing. While Google has long been the primary focus for SEOs, new advancements and releases from comp…

Seo / Content Strategy / Ai

The Sea of Sameness Problem in Content Marketing & SEO

I "de-optimized" a Seer post to make it better for people, dropped it's ranking, and learned a lot in the process. Some people might be using AI to search for a…

Seo / Content Strategy

How You Can Leverage SEO Insights for R&D | Seer Interactive

Organic Search data is one of the most powerful audience research datasets we have.

Seo / Content Strategy / Ai / Seo Strategy / Organic Research

How AI helped me write my latest blog post! | Seer Interactive

AI is making it easier and faster to create content! At Seer, AI has been at the forefront of everyone's mind! How can we use AI to enhance communication, how c…

Paid Media / Content Strategy / Seer Pov / Ai / Chatgpt / Openai

'FAQ' Reduced Visibility & No More 'HowTo' | Seer Interactive

Google recently announced that it will be reducing the visibility of two types Search Engine Result Page (SERP) Rich Results features: FAQ will be largely phase…

Google / Seo / Content Strategy / Faq / Faq Schema / Organic Search / Sge
holistic marketing strategy explained by anna hibschman ferguson

Holistic Marketing Strategy Explained

Holistic Marketing Defined A holistic marketing strategy refers to an integrated approach that considers all aspects of a business and its marketing efforts, fo…

Analytics / Content Strategy / Marketing Strategy / Data Strategy / Omnichannel Marketing
SEO

Content Hubs 101: A Guide to SEO Content Strategy | Seer Interactive

Post originally written in January 2020. Updated in April 2023 by Emily Laymon. Content Hubs in SEO How to Organize Content for SEO Content hubs are all the rag…

Seo / Content Strategy

Can Content Consolidation Help Drive Performance?

Why content consolidation is more important than ever Content consolidation is the reduction of web pages across a single website in order to reduce overlap. Th…

Seo / Content Strategy

AI for Competitor and Content Analysis | Seer Interactive

Judging from our recent blog posts like whether or not ChatGPT is going to kill Google (it’s not) or how we can embrace AI as a tool - AI has been top of mind f…

Analysis / Seo / Content Strategy / Ai / Client Services