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HIPAA Compliance and Online Tracking | Seer Interactive
What the Latest HSS Bulletin Means for Your MarTech Stack A few months ago, suits filed against Meta and several hospitals brought user privacy to the forefront…
Safeguarding User Privacy: Removing PII from GA with GTM | Seer Interactive
Google Analytics (GA) is a great tool that allows you to collect a lot of data and help extract valuable insights from it. However, some information that makes …
5 Seer Panelists Take On Your Hottest GA4 Questions | Seer Interactive
Recap Google Analytics 4 (GA4) is an overhaul of Universal Analytics (UA). Over the next few years, everyone using Google Analytics will need to switchover to G…
How to Setup Cross-Domain Tracking between Universal & Legacy GA
What do you do when you're stuck with Legacy GA tracking on a third-party platform? When a website is running an old version of Google Analytics (GA) code, our …
GTM Match Table Variable Generator (Lookup Tables & Beyond)
Need to make a big lookup table? Wish lookup tables supported regex? We built a Google Sheet that will save you a ton of time. Grab the template or read on to l…
Pinterest: A Guide for Marketers
At Seer, we see the search for information as the beginning of a journey. While this journey has traditionally meant organic and paid search campaigns, our effo…
Methods for Migrating to Google Tag Manager V2
Update (June 1, 2015) - All Accounts are now on GTM V2, and this post is irrelevant. To complete your migration with steps that were not handled by the automati…