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AIO Impact on Google CTR: 2026 Update
We’re back with v3 of our AI Overview CTR study. If you’re new here, check out our February 2025 and September 2025 AIO CTR studies.
Query Intent Drives a 5X Gap in Financial AI Overviews
Key Takeaways We hypothesized that Google AIOs appear less often for “higher stakes” finance topics — this was not the case Instead, we found AIO presence of fi…
AI Models Provide Incorrect Phone Numbers 36% of the Time: Here’s What You Can Do
I don’t know about you, but I get approximately 5 million spam calls a day (just a rough estimate). It’s beyond annoying, but I rely on my phone to warn me of a…
4 Ways to Define SEO ROI: Quantifying SEO's Value in a Nuanced Digital Landscape
4 Ways to Define ROI for your SEO Program Proving ROI for marketing recommendations has always been important. Throw in a global pandemic, an increasingly nuanc…
How to Win With Guided Selling, Part 1: Prioritizing a Topic
This is part 1 of 5 posts on how integrated teams can build killer assets for your eComm website.
Pinterest: A Guide for Marketers
At Seer, we see the search for information as the beginning of a journey. While this journey has traditionally meant organic and paid search campaigns, our effo…